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Copywriter

4 months ago

Johannesburg, South Africa Freedom Won (Pty) Ltd Full time

The Copywriter is responsible to help us shape our brand. Contributing towards our continual expansion as a business and a key role player within the marketing team with a comprehensive all-round copywriting skill set, who will be maintaining and enhancing our current and future brand voice.

Reporting to the Marketing Manager

Paterson Grade:

Key Responsibilities:

  • Communicate with customers (Distributors, EPCs, Engineering consultants, Installers, and Consumers) on Freedom Won installations and create case studies on the solutions.
  • Constant communication with the internal engineering team to ensure technical accuracy.
  • Write and edit copy to support content, marketing, and organizational initiatives.
  • Ensure outgoing communications align with Freedom Won's brand voice and are delivered on time with clear, concise language.
  • Drive the content writing process for the website and develop high-level strategic messaging for major projects.
  • Collaborate with stakeholders to produce and review content for various communication channels such as email, social media, blog, lead generation, brand awareness, PPC, branch marketing, SEO and PR.
  • Work in an agile environment, effectively communicate with teams, and adapt to changing requirements.
  • Conceptualize, write, and edit campaigns for digital, print, video, emails, social channels, and website copy.
  • Conduct research on products and services across different business lines to ensure accurate copywriting for assigned projects.
  • Gather feedback from internal teams, external partners, and stakeholders to refine and improve the copy.
  • Maintain and enhance the content writing style guide and brand voice guidelines.
  • Contribute to the development of the content marketing strategy.
  • Coordinate with the PR agency and oversee media guidelines on a day-to-day basis.
  • Possess excellent attention to detail and the ability to grasp technical information.
  • Collaborate with the Technical Team, Sales, and Creative departments to create compelling copy for all campaigns.

Essential Requirements:

  • Bachelors degree in marketing, Communications, Advertising, English, or equivalent preferred.
  • Experience in Technical Writing (writing engineering and highly technical content)
  • Minimum of 3 years of experience in marketing, communications, and/or writing roles.
  • Advanced writing and editing skills with a strong focus on detail.
  • Proficiency in grammar and usage.
  • Experience writing for various online and offline marketing channels.
  • Ability to work effectively with designers, project managers, agencies, freelancers, and third-party vendors to produce marketing materials.
  • Must be able to work methodically and independently.
  • Attention to detail is a must.
  • Good MS Office skills (Excel, PowerPoint, MS Project).
  • Adaption and incorporation of AI tools to optimize and streamline your workflow.
  • Keyword and market query analysis to respond with content on the related topic.

Beneficial Requirements:

  • Strong B2B and B2C experience or experience working in an agency or large brand name marketing department.
  • Ability to understand technical concepts and translate them into effective messaging.
  • Familiarity with maintaining and refining content writing style guides and brand voice guidelines.
  • Knowledge of content marketing strategy development.
  • Experience coordinating with PR agencies and managing media guidelines.
  • Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients.
  • Time management and organization skills to plan and execute large and small marketing projects and initiatives.
  • Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.
  • Ability to work well in a pressurized environment.
  • Ability to adapt to changing circumstances.
  • Ability to manage various projects and tasks.
  • Able to operate with limited supervision.

Further Responsibilities Outside Content Writing:

  • Assisting in market research and analysis.
  • Supporting the development and execution of marketing campaigns.
  • Managing social media accounts and engaging with followers.
  • Assisting the marketing team with event planning and coordination when needed.
  • Conducting competitive analysis.
  • Assisting with the implementation of marketing strategies.
  • Tracking and analysing marketing data and providing reports.
  • Coordinating with external vendors and agencies.
  • Assisting in the creation and editing of marketing materials such as brochures, presentations, and sales collateral.
  • Monitoring and reporting on marketing trends and industry developments.
  • Assisting in the coordination of marketing activities with other departments within the organization.

All applications must reach our Human Resources Department by no later than 8 May 2024. 

Correspondence will be conducted with shortlisted candidates only.

Freedom WON is an employer of equal opportunity and supports the philosophy of regional demographic representation.

Freedom WON respects your privacy and will treat your personal information in compliance with applicable data privacy and protection laws. By applying to this job vacancy, you agree to Freedom WON using and sharing your personal information as described in the Privacy Notice.