Digital Copywriter
3 weeks ago
Key Responsibilities
- Craft high-quality, engaging copy for brand campaigns, social media, video, UX interfaces, marketing campaigns, newsletters, brand materials, and other content as needed.
- Write clear and compelling copy for products & user interfaces for all target markets, ensuring a cohesive brand voice across all digital touchpoints.
- Create compelling and clever copy for brand campaigns including slogans, call to actions & taglines.
- Write and structure copy that moves digital users - visitors and customers - toward accomplishing a goal in an intuitive way.
- Conceptualise & create effective hooks to drive engaging content across various platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) to increase brand awareness and drive user engagement.
- Assist in developing creative concepts for marketing campaigns that align with brand strategy.
- Assist in conceptualising and managing a brand & content calendar for all social media platforms, ensuring consistent and relevant content that drives engagement and brand awareness.
- Research & present key digital & social media insights and trends using data, including keyword research tools, to inform the content concepts.
- Present creative concepts to key stakeholders.
- Assist in the creation of written briefs for podcasts and shows/interviews, ensuring content is on-brand and meets strategic objectives.
- Interpret copywriting briefs to understand project requirements.
- Edit and proofread copy to ensure standards are met.
- Work closely with the marketing team and other departments to ensure a unified brand voice and message across all channels.
- Drive brand consistency across all communications
- Keep abreast of digital and advertising trends in accordance with industry best practices.
Skills Required
- Creativity: Ability to generate fresh, engaging, and innovative ideas for content and campaigns.
- Copywriting Expertise: Strong writing, editing, and proofreading skills with the ability to produce clear, persuasive, and original copy.
- Social Media Savvy: Experienced with social media platforms and best practices, including managing content calendars and social campaigns.
- Project Management: Organised and detail-oriented with the ability to manage multiple projects simultaneously and meet deadlines.
- Communication Skills: Excellent verbal and written communication skills, with the ability to collaborate effectively with team members and stakeholders.
- Analytical Skills: Ability to analyse and measure the effectiveness of content and campaigns, using insights to drive improvements.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in content creation, copywriting, or a similar role within the marketing/advertising industry.
- A strong portfolio of work demonstrating a range of content and copywriting skills.
- Experience with content management systems, SEO principles, and digital marketing tools is preferred.
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