Senior UX Designer

3 weeks ago

Cape Town, South Africa Optimal Growth Technologies Full time

Senior Specialist : Product Designer UI/UX

Overview:

We are seeking a UX/UI Product Designer to join our team. The ideal candidate should have a passion for user-centered design, with an eye for detail and a willingness to work collaboratively with cross-functional teams. As a Product Designer, you will play an integral role in developing our product design strategy, designing innovative user interfaces, and delivering exceptional user experiences that drive business goals.

Responsibilities:

  • Collaborate with cross-functional teams to identify user needs, design goals, and product requirements.
  • Develop user personas, user journeys, wireframes, and prototypes to inform design decisions and validate user flows.
  • Design user interfaces and visual assets that align with brand guidelines and elevate the user experience.
  • Conduct user research and usability testing to iterate and improve upon designs.
  • Work closely with developers to ensure design fidelity and successful implementation.
  • Stay up-to-date with industry trends and best practices in UX/UI design.
  • Contribute to the development and maintenance of design systems, style guides, and design patterns.

Key accountabilities and decision ownership

User Experience Strategy and execution

  • Execute on overall User Experience strategy and obtain organisational buy-in
  • Drive delivery of projects to achieve User Experience business objectives.

UX and UI design

  • Follow the user centered design approach in designing journeys across all digital channels
  • Execute all visual design stages from concept to final hand-off with a mobile-first focus
  • Establish and promote visual design guidelines, best practices and standards within a broader cross functional team
  • Collaborate with team and work directly with developers to implement final design

User testing and research

  • Conduct user testing on new and existing journeys
  • Understand our customers needs through interviews and other research techniques.
  • Use these insights to validate product concepts and inform design decisions

Performance Tracking & Improvement

  • Continuous monitoring of performance across the website
  • Use these insights to inform design improvements

Competencies:

  • Experience working in a collaborative team and working directly with developers for implementation of designs
  • Excellent communication (presentation and interpersonal skills )
  • Proven UI Design experience through a comprehensive portfolio
  • Abreast with latest UI trends, techniques, and technologies
  • Research
  • Analytical
  • Interpersonal
  • Facilitation
  • Planning and Organising
  • Attention to detail
  • Energetic

Must have technical / professional qualifications:

  • Matric is essential
  • 3 year Degree/Diploma in one or more of these disciplines :
  • Interaction Design, Graphic Design, Industrial Design, Information Systems / Informatics, Human Computer Interaction or other related fields
  • Certified Usability Analyst (CUA) or similar certification would be desirable, but not required.
  • Masters in Psychology, Social Sciences advantageous

Minimum of 5 years industry experience essential in the following:

  • User-centred design, interaction design, information architecture, or similar.
  • Incorporate market analysis, customer feedback, site metrics, and usability findings into designs.
  • User Research Techniques and disciplines such as usability testing and contextual inquiries.
  • User interface and visual design. Wireframes and Prototyping of user interfaces (using tools such as Sketch [preferred], Axure, Adobe Creative Suite, Zeplin)
  • Knowledge of technologies such as HTML, DHTML, CSS, JavaScript, and mobile app operating systems would be advantageous.

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