Hybrid Strategist

Job Description

In this position you will be expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders - Zenith Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary.

Daily Activities:

- Attend internal and external client status meetings

- Advise on strategic media direction

- Maintain the planning investment calendar

- Brief the ATL & OOH planners when required

- Produce media recommendations using data

- Produce one annual media strategy

- Produce reach curves and optimization analyses for strategic input

- Provide guidance and analysis on the best performing titles, channels, programs and stations for optimal delivery.

- Produce digital media schedules

- Brief digital media execution into Ad Operations, using Power Hub

- Chase outstanding creative

- Deliver proof of life

- Ensure the planner is updating the Mediatool environment

- Produce and deliver Post Campaign Reports with the ATL media planner

- Respond to Global Report Requirements

Qualifications:

• Telmar Advanced

• Excel Intermediate

• Power Point Intermediate

Experience:

• At least 5 years of ATL media strategy and 3 years digital planning experience

Hard Skills:

• Able to effectively project manage

• Numerically strong and analytically able

• Strong communicator with effective interpersonal relationships across team and clients

• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.

• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.

• English fluency and language skills for effective business writing

• Strong presentation skills

• Solid data interpretation and analytics skills

• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client

• Be able to select appropriate frameworks, tools and approaches to use in solving client problems

• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

· Is open to constructive feedback and challenges accordingly.

· Is effective at building relationships and working as a team

· Shows leadership and decision-making ability

· Manages change well – adapts and remains flexible to business priorities

· Ability to collaborate without ego as well as work effectively independently

· Is willing to transfer skills and share knowledge openly

· Ability to self-start and self-manage.