Product Marketing SMME Lead
4 days ago
.
When it comes to creating a place where everyone is welcome, we're number 1.
The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2024.
Role Purpose/Business Unit:
The primary focus is on promoting Vodacom as more than just a telecommunications company. A key acceleration unit is Vodacom Financial Digital Services, encompassing a range of products under Vodacom Financial and Digital Services such as the VodaPay App, SME Lending products, Payment Solutions (POS), SME Insurance Solutions, and Digital Lifestyle Services. The goal is to provide the best segmented propositions and customer experience within our digital ecosystem. Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all digital touchpoints. To support this vision, Vodacom Financial Services is striving to be a best-in-class customer centric company. The role is responsible for growing and driving online revenue, sales and marketing-related KPIs for the SMME business portfolio, including payment, lending, insurance, and digital lifestyle solutions. It will provide clear direction for strategic planning related to go-to-market activities, including strategic planning, marketing investment, and retrospective media and creative performance campaign analysis. This role will work closely with the Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams within Digital Lifestyle Services as well as Vodacom Financial Services teams. Outputs include driving GTM campaign strategies and plans to deliver on overall marketing, brand and commercial goals within the various business units. The function plays a primary role in driving the optimization of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital and physical channels and associated cost savings. The role will be transformational and lead the acceleration required for the SMME product marketing portfolio to become a leading competence within Vodacom Financial Services.
Your responsibilities will include:
Identification of Key Target Audiences:
Develop and implement a comprehensive marketing strategy tailored to the SME financial and digital portfolios. Focus on achieving online sales and supporting the sales and distribution team to meet overall business KPIs.Media Planning and Implementation:
Plan, implement, and manage performance across all media types including TV, OOH, Radio, Retail, activations, premium display, mobile display, programmatic advertising networks, paid search, and paid social. Ensure optimal allocation of the marketing budget across various channels to maximize ROI and achieve marketing objectives.Overseeing Marketing Activities:
Manage and coordinate all marketing activities related to the SMME portfolio. Collaborate with internal teams (Product, Analytics, Brand, Social Media, UX, Operations, and Finance) to ensure cohesive and effective marketing campaigns. Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement. Ensure compliance with brand guidelines and consistency in messaging across all marketing channels.Drive Breakthrough Marketing Innovation:
Identify and implement innovative marketing strategies and tactics to differentiate Vodacom's SME products and services in the market. Stay abreast of the latest marketing trends, technologies, and best practices to drive continuous improvement and innovation. Foster a culture of creativity and experimentation within the marketing team.Provide Inspirational Leadership and Coaching:
Lead and inspire the Vodacom Financial and Digital Services organization, as well as external partners, to deliver all media, brand, and commercial outcomes. Mentor and develop team members, promoting a high-performance culture and ensuring the team has the skills and resources needed to succeed. Facilitate collaboration and communication across different departments to achieve common goals and drive business growth.
The Ideal Candidate for this role will have:
Must have technical / professional qualifications:
3 year Business related Degree or National Diploma essentialCore competencies, knowledge, and experience:
Minimum of 8 to 10 years of relevant experience essential in
Digital and ATL Media and Channels:
Proficient in managing both digital and above-the-line (ATL) media and channels, ensuring cohesive and integrated marketing campaigns.Driving Commercial & Operational Targets:
Proven track record in achieving commercial and operational targets for the portfolio domain, including sales, revenue, profitability, and product/service adoption. Strategic Planning and Competitive Market Positioning: Expertise in creating and executing strategic plans aimed at gaining market share from competitors, with a focus on innovative and effective market positioning.
.
Agency and Media Management:
Extensive experience in managing creative agencies and media for large consumer-facing brands, ensuring high-quality and impactful marketing outputs.Organizational Navigation and Relationship Building:
Skilled in working within complex organizations, capable of building strong relationships and credibility at multiple levels both internally and externally. Experienced in running agile teams, fostering a flexible and responsive work environment.We make an impact by offering:
Enticing incentive programs, competitive benefit packages, and an exclusive 13th cheque Retirement funds, risk benefits, and medical aid benefits Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companiesClosing date for Applications: 16 July 2024
The base location for this role is Vodacom Midrand Campus
The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organizational culture that recognizes, appreciates, and values diversity & inclusion.
-
Researcher in Smme Development
4 weeks ago
Johannesburg, South Africa Ditshaba Full time**PRIMARY PURPOSE**: Developing a value chain analysis report for cannabis **DUTIES** - Description of the value chain in terms of current production volumes, current gross value of production and current production areas (Eastern Cape and KwaZulu Natal) - Determine the capacity of production - Determine the Cannabis regulatory requirements from production...
-
Business Acquisitions Manager
1 week ago
Johannesburg, South Africa Moladira Skills Full timeAbout CompanyWe are a leading payments company with over 20 years’ experience in payment solutions. As the largest independent partner in South Africa, our expertise and agility will make a real difference to your business.Job Summary:As the Business Acquisition Manager specializing in fintech solutions for SMMEs, you will play a pivotal role in...
-
Lead Product Marketing
2 weeks ago
Johannesburg, South Africa SYSPRO Full time**Description**: The role is responsible for developing and delivering a core product narrative that is aligned with the product strategy and is applied consistently across the business. This role owns all product related communications and ensure that a consistent product narrative is delivered across all channels, manage, and deliver route-to-market...
-
Lead Product Marketing
2 weeks ago
Johannesburg, Gauteng, South Africa SYSPRO Full timeDescription:The role is responsible for developing and delivering a core product narrative that is aligned with the product strategy and is applied consistently across the business. This role owns all product related communications and ensure that a consistent product narrative is delivered across all channels, manage, and deliver route-to-market strategies...
-
Product Marketing Consumer Lead
4 days ago
Johannesburg, South Africa Vodafone Full time. When it comes to growing Talent, we're number 1. The number 1 Top Employer in South Africa. Certified by the Top Employer Institute 2024. Role Purpose/Business Unit: The primary focus is on promoting Vodacom as more than just a telecommunications company. A key acceleration unit is Vodacom Financial Digital Services, encompassing a...
-
Marketing Lead
2 months ago
Johannesburg, South Africa LexisNexis Full timeThe Marketing Lead is responsible for driving the company’s brand and digital marketing expansion across the African continent. Key Activities: - Developing marketing strategy that promotes collaboration across the group - Spearheading digital content - Strategic delivery of revenue growth across multiple business streams and geographies (solution based...
-
Marketing Lead
4 weeks ago
Johannesburg, South Africa RELX Full timeThe Marketing Lead is responsible for driving the company’s brand and digital marketing expansion across the African continent. Key Activities: - Developing marketing strategy that promotes collaboration across the group - Spearheading digital content - Strategic delivery of revenue growth across multiple business streams and geographies (solution based...
-
Lead Product Marketing Consumer
4 days ago
Johannesburg, South Africa Vodafone Full time. When it comes to creating a place where everyone is welcome, we're number 1. The number 1 Top Employer in South Africa. Certified by the Top Employer Institute 2024. Role Purpose/Business Unit: The primary focus is on promoting Vodacom as more than just a telecommunications company. A key acceleration unit is Vodacom Financial...
-
Marketing Lead
2 weeks ago
Johannesburg, Gauteng, South Africa LexisNexis Full timeThe Marketing Lead is responsible for driving the company's brand and digital marketing expansion across the African continent.Key Activities: Developing marketing strategy that promotes collaboration across the group Spearheading digital content Strategic delivery of revenue growth across multiple business streams and geographies (solution based products...
-
Production Lead
4 weeks ago
Johannesburg, South Africa Hogarth Worldwide Full timeHogarth Worldwide is the world's leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world's most famous brands. **A Hybrid working model** Now offices are fully open we have embraced a hybrid working model, which allows our employees to...
-
Production Lead
2 weeks ago
Johannesburg, Gauteng, South Africa Hogarth Worldwide Full timeHogarth Worldwide is the world's leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world's most famous brands.A Hybrid working modelNow offices are fully open we have embraced a hybrid working model, which allows our employees to split...
-
Impact Funds Manager
4 weeks ago
Johannesburg, South Africa Talent Tank Full time**Job purpose** **Â** To measure the impact of the funds portfolio and to manage the fund coordinators towards achieving this impact. Â **Job responsibilities/ duties**: - Be responsible for the management of Township Fleva different funds, at this point these include an ECD Fund, Healthcare Fund, SMME Fund and Private Equity Fund - Provide...
-
Field Marketing Rep
1 week ago
Johannesburg, South Africa Infinitive Marketing Solutions Full timePosition available for Field Marketing Representative for Global digital technology company – Johannesburg( Monday to Friday on the road daily)The candidate will be responsible for the implementation, and execution of field marketing campaigns as well as building customer brand relationships with retail stores. S/he will work closely with marketing...
-
Marketing Leads Specialist
3 weeks ago
Johannesburg, South Africa Tree of New Beginnings Full timeWe are a long-term insurance provider backed by global insurance giants, is seeking an exceptionally talented marketing leads specialist to spearhead the lead-generation efforts of the business. We're looking for a highly driven individual to join our team to look after existing, find new partners, and drive the lead generation efforts internally through...
-
Field Marketing Rep
1 week ago
Johannesburg, South Africa Infinitive Marketing Solutions Full timePosition available for Field Marketing Representative for Global digital technology company – Johannesburg( Monday to Friday on the road daily) The candidate will be responsible for the implementation, and execution of field marketing campaigns as well as building customer brand relationships with retail stores. S/he will work closely with marketing...
-
Field Marketing Rep
2 weeks ago
Johannesburg, South Africa Infinitive Marketing Solutions Full timePosition available for Field Marketing Representative for Global digital technology company – Johannesburg( Monday to Friday on the road daily) The candidate will be responsible for the implementation, and execution of field marketing campaigns as well as building customer brand relationships with retail stores. S/he will work closely with marketing...
-
Field Marketing Rep
2 weeks ago
Johannesburg, South Africa Infinitive Marketing Solutions Full timePosition available for Field Marketing Representative for Global digital technology company - Johannesburg( Monday to Friday on the road daily) - Available 1 August 2024 - Training will take place in August - Field marketing / sales rep experience in retail 2+ years - Extensive CV required - Matric and tertiary education - Own vehicle with drivers licence -...
-
Product Marketing Manager
4 weeks ago
Johannesburg, South Africa Kontak Recruitment SA Full timeMelrose Arch, Johannesburg, Gauteng - Marketing/Public Relations **Product Marketing Manager (JB3461)** **Melrose Arch, Johannesburg** R650 000 - R750 000 CTC per month **Duration**: Permanent - Tech company offering a SaaS solution for corporate clients globally, is looking to onboard an innovative, “out of the box thinking” Product Marketing...
-
Client Services Lead
2 months ago
Johannesburg, South Africa CBR MARKETING SOLUTIONS Full time**Job title**: Client services lead - senior management **Department**: Client Services - Sales **Reports to (Function)**: **Dual reporting line**: Operations manager and CEO. **Job Purpose**: The main objective of the client services lead is to ensure client retention and the growth in/of services supplied to and charged to the client base by CBR. This...
-
Product Marketing Manager
2 weeks ago
Johannesburg, Gauteng, South Africa SUMMIT Africa Recruitment Full timeWhat will you be doing? Produce and roll out product marketing ideas and initiatives, oversee the creative and production process. Maintain a strong understanding of the product and its features. Create, track and monitor the implementation of marketing campaigns, ad campaigns, communication, media, and content plans. Manage marketing events and activities...
