End-To-End Strategy Manager

2 weeks ago

Sandton, South Africa GroupM SA Full time

About the role:

Our aspirations of being brave and boundless as a company requires us to build deeper human relationships with our customers which sees us shifting from short term campaign exposure to longer term brand building experiences with them.

Underpinned by rich data and insights, our End-To-End Strategy Manager will lead the creation of consumer experience strategists across all marketing touchpoints of their brands. This goes beyond channel or communications strategy, as this role is required to give direction to how the brand will leverage nuanced insights about African consumers and how they behave, in order to shape the full consumer experience from excitement to engagement and ultimately to transaction and exchange of first-party data. Their responsibility will be to take the strategic lead on a cluster of brands within a Category offering guidance and thought leadership to the client, partner agencies and internal stakeholders. They will identify the consumer experience, innovate the brand's use of channels and in doing so identify the key specialist teams required to activate at each point.

Responsibilities:

  • The End-To-End Strategy Manager will lead the strategic approach, identifying the business challenge, working with the Data and Insights capability to unearth the human insight, and develop the strategic framework to build a robust and impactful consumer experience underpinned by through-the-funnel business goals.
  • The End-To-End Strategy Manager will need to guide and contribute to all E2E strategies from other strategists who will support in their Category, as well as form the senior strategy pillar with the client.
  • The End-To-End Strategy Manager needs to be fully present, able to build and maintain good client /partner agency relationships, be proactive and innovative in their ways of working and thinking.
  • The End-To-End Strategy Manager will report to the Regional Strategy Director, as well as have the responsibility of guiding and developing the various E2E strategists within their category (+- team of 2 per Category).

The End-To-End Strategy Manager will be responsible for the following outputs for the business:

  • Develop E2E Experience Strategies for brands with the Category, across Africa, which bring to life the consumer experience and all touchpoints where the brand has the right to win in a consumer's world.
  • Construct E2E Experience Strategies which details business and marketing objectives, target audience, communication objectives, role of touchpoints and channel recommendation.
  • Develop E2E Experience Strategies (and market guidelines as required) for brands in templates and timeframes agreed with Client and for approval in accordance with the established process, ensuring one common, best practice approach is undertaken for all brands that require such strategies.
  • Brand, Category, Competitor and Cultural Insights development, which includes collating data and developing insights that can be leveraged through communications process across Africa. Sharing Regional insights with Global teams to inform Global strategies where relevant.
  • Consumer Insights & Target Audience Development
  • Collate and apply relevant consumer data & insights to define consumer behaviour, segmentation, and addressable audience(s) for portfolio of brands.
  • Provide rationale for channel selection, showing how each should be prioritized depending on the market or brand situation / position. Bring expert knowledge of all channels (ensuring a broad spectrum of paid, earned and owned channels are considered) including how target audiences use and feel about them.
  • Identify KPIs for each of the channels selected, giving budget allocation guidance and test & learn opportunities.
  • Manage the integration of all parties (internal / external) to ensure collaborative relationships across workstreams and projects.
  • Develop E2E Experience architecture in combination with the strategy (and market guidelines as required) for brands in templates and timeframes agreed with Client and for approval in accordance with the established process, ensuring one common, best practice approach is undertaken for all brands that require such architectures. 
  • Apply the Global E2E Experience Strategies & Architectures, including any Regional insights and / or prior learnings, to define the channels and assets required for effective deployment in market.
  • Cascade the Regional brand E2E Experience Strategies & Architectures to Local teams to inform Local adaptation.
  • Ensure alignment to strategy by all capabilities: creative, digital, media planning etc.
  • Share any key changes to Regional/Local consumer behaviour to inform Global brand planning.
  • Ensure consistency in use of E2E Experience planning and measurement approach across the Category.

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