Marketing Manager

4 months ago

East London, South Africa Profile Personnel Full time

Marketing Manager / Events Co-Ordinator required for a renowned company based in East London 

EXPERIENCE REQUIRED:

  • Bachelor’s degree in marketing, business administration, or a related field – or equivalent experience or training
  • Demonstrable expertise in marketing management (for example, through successful campaigns or a strong digital presence)
  • Solid knowledge of Google Analytics, Google AdWords campaigns, and SEO/SEM strategies
  • Competency in marketing automation technology
  • Excellent oral and written communication skills
  • Must also have relevant experience in the hospitality industry

The marketing manager’s key duties include:

  • Developing comprehensive marketing and branding campaigns
  • Overseeing the company's presence on social media platforms like Facebook, Instagram, LinkedIn, and Twitter
  • Conducting in-depth market research to inform strategies
  • Managing the marketing budget to maximize return on investment (ROI)
  • Analyzing data from campaigns and social media engagement to refine marketing approaches

The marketing manager possesses the following skills and will also be responsible for the following:

  • Data analysis: Uses tools like Google Analytics and Microsoft Excel to understand and evaluate market trends, customer behaviours, and campaign performance
  • Content creation and management: Develops compelling and relevant content tailored to different stages of the customer journey
  • Digital marketing expertise: Has a strong grasp of various paid and unpaid digital marketing channels – including social media marketing, email marketing, search engine optimization (SEO), content marketing, and more
  • Strategic planning: Conducts thorough market research, analyzes competitors, and develops marketing strategies that align with business goals
  • Budget management: Is proficient in allocating and managing budgets across campaigns and channels to maximize ROI while ensuring cost-effectiveness
  • Technical skills: Is familiar with marketing automation tools, content management platforms, and basic HTML/CSS for managing digital marketing initiatives and websites

Soft skills required:

  • Creativity and empathy: Can devise innovative campaigns that stand out in a competitive market and understand how to read and engage audiences in unique ways
  • Communication skills: Possesses strong written and verbal communication skills for creating succinct marketing content and collaborating effectively with sales, customer success, and other cross-functional teams
  • Teamwork: Is able to work collaboratively with different departments, external agencies, and partners
  • Leadership and team management: Has ability to inspire, direct, and manage others

Key Responsibilities with regards to event co-ordination:

  1. Customer Service:
    • Ensure high levels of customer satisfaction by maintaining excellent service standards.
    • Address member and guest inquiries, concerns and complaints promptly and professionally.
    • Develop and maintain positive relationships with members and guests.
  2. Event Coordination:
    • Assist in setting up and executing events, tournaments, and private functions.
    • Coordinate with other departments (catering/golf/admin) to ensure smooth event operations.
    • Oversee event setup, bar service and breakdown.
  • Assumes Closing Manager and/or Manager on Duty (MOD) responsibilities when assigned on occasion
  • Assist in evaluating event success through attendee feedback, analytics, and post-event surveys. This feedback loop helps in understanding what worked well and areas for improvement for future events.
  • Ensures that all appropriate charges are billed to the correct DM numbers for each event.
  • Performs other tasks as requested by the Events Manager.
  • The Marketing Manager will assume the responsibilities of the Events Manager during their absence due to leave, days off, or sick leave periods
  • Collaborates closely with the Event Manager, assists the Events Coordinator, and supports the Events Supervisor within the team.
  1. Marketing and Promotion:
  • Implement marketing strategies to promote bar services and special offers.
  • Create and execute promotional events and activities.
  • The Marketing Manager will collaborate with the Events Manager to develop an annual calendar of events.
  • Assist in securing sponsorships and partnerships that align with the event's objectives. This may involve developing sponsorship packages, pitching to potential sponsors, and managing relationships to maximize mutual benefits.

Should you wish to apply please email your CV through to Emily Lessing at emily@profilepersonnel.co.za

Only shortlisted candidates will be contacted. Should you not receive a response within 14 days please consider your application unsuccessful. We will keep your CV on our database for any other relevant roles that may arise.

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