Marketing Coordinator

7 days ago


Johannesburg, South Africa Ad Talent Africa Full time

WHO ARE WE: A medium-sized business that is dedicated to providing strategic financial support to help businesses achieve their goals and navigate the complexities of financial management.

WHO ARE WE LOOKING FOR: A Marketing Coordinator with B2B experience to create and implement marketing strategies and plans. 

WHAT WILL YOU DO:

  • Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria
  • Utilise the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns
  • Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets
  • Drive go-to market efforts of tailored products
  • Manage online marketing initiatives, including website content, SEO, SEM and online advertising campaigns
  • Oversee social media marketing efforts to engage with our target audience and drive brand awareness
  • Utilise Google Ads and other online advertising platforms to reach potential customers effectively
  • Analyse marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimise strategies accordingly
  • Events creation, coordination and attendance of programmes, as well as 3rd party-hosted gatherings
  • Internal communications

WHAT WILL YOU NEED:

  • Bachelor's degree in Marketing, Business Administration, Politics, Philosophy and Economics (PPE), or a related field
  • Minimum of 2 years of experience in marketing, with a focus on B2B marketing
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Content writing skills
  • Google Analytics
  • CRM software systems
  • WordPress Themes experience
  • Proficiency [or ability and willingness to learn with various marketing platforms and marketing software tools
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams

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