Search and Web Specialist

3 weeks ago

Johannesburg, South Africa Ad Talent Africa Full time

A multi-discipline creative agency that specialises in through-the-line marketing solutions for some of the biggest brands has an exciting opportunity for a Search and Web Specialist to join their team.

 

Purpose of the Role

The Search and Web Specialist is responsible for the strategic direction and management of Search and Web channels, such as Owned and Earned Media, YEXT, etc. In this role you will be responsible for the optimisation of web properties and the ongoing activity of driving qualified traffic to our client’s websites. Being the Search and Web Specialist lead, you will not manage a team of direct report. However, you will be responsible for sharing your knowledge and insight to drive team development as well as ensuring that the cross-channel digital approach is a single, consistent voice across all digital client properties, in order to deliver business growth.

 

Qualifications

  • B.Com. Marketing / Project Manager; qualifications in digital monitoring

Experience

  • 7 years  experience in client service in a digital marketing agency
  • 5 years digital marketing, with a focus on search (owned and earned media) and web
  • Experience developing and executing innovative, integrated digital solutions and strategic roadmaps
  • Excellent understanding of the digital marketing mix, including an understanding of paid media strategy, buying and reporting
  • Experience of working across multiple brands and ability to adapt strategy to each
  • A team player who can lead projects and who has strong project management skills

 

Knowledge

  • Excellent knowledge of project management, delivering in time and on budget
  • Sound knowledge of owned and earned media to deliver integrated digital strategies
  • Tools required for reporting, including but not limited to analytics packages
  • An up-to-minute knowledge of digital trends, both locally and internationally
  • Experience in developing, managing and presenting solutions within a creative environment
  • Should have a good understanding of social media and content marketing and optimising creative performance across platforms

 

Responsibilities

  1. SEARCH and WEB CHANNEL STRATEGY
  • Develop, guide and lead the organic search and web strategy: deliver the strategic framework for each channel as part of clients AO, Campaign and Digital strategy ensuring integration of the company's ecosystem
  • Organic Model: create comprehensive AO organic strategies for clients, to ensure adherence to search engine best practice and algorithmic updates, including budget recommendations based on organic vs. paid traffic analysis
  • Manage KPIs across platforms: ensure clear KPI benchmarks per channel are circulated and highlighted in monthly reports, with insights of how to improve performance in order to meet and excel client expectations i.e. objectives (monthly, quarterly, annual)
  • Thought-leadership: share articles, trends, case studies and insights on weekly basis and prior to brainstorm/conceptualisation of ideas for client, helping to up-skill both the Digital team

 

  1. YEXT
  • System Maintenance: continually update information (such as keywords, competitors, etc) as per client briefs and to meet objectives
  • System Optimisation: deliver best in class local store marketing, with insights that drive operational efficiencies
  • System Updates: ensure training on new system updates is completed timeously, in order to optimise clients performance
  • Manage the SLAs: ensure YEXT SLA is in place, and requirements are met and renewed annually

 

  1. DIGITAL BUSINESS MANAGEMENT & DEVELOPMENT
  • Financial Management: manage monthly retainers and approve accurate CEs are generated aligned to the SOW, whilst adhering to the billing process and daily timesheets requirements, in order to drive further revenue for the company
  • Brand Management: attend key client meetings in order to be seen as a web and search specialist and a valuable business partner, escalating any issues or potential risks, whilst building and maintaining key client relationships and growing revenue
  • Partner Management: manage the YEXT partner relationship with weekly status sessions, ensuring a process is adhered to in order to deliver the best performance
  • Business Growth: identify and rationalise digital (web, search, yext) opportunities for the company in line with the business strategy, as well as delivering on monthly tasks from the Business Strategy to drive the company's business growth

 

  1. TEAM DEVELOPMENT
  • Guide the team in best practice for SEO optimisation across the web, helping to unpack and review their reporting

 

 

  • Sem Search and Web Strategist

    1 week ago

    Johannesburg, South Africa Ad Talent Africa Full time

    **WHO ARE WE**:A multi-disciplined through-the-line creative agency **WHO ARE WE LOOKING FOR**: An SEM Search and Web Strategist **WHAT WILL YOU DO**: - You will be responsible for the strategic direction, implementation & management of search & web channels, such as Owned & Earned Media. - In this role you will be responsible for the optimisation of web...

  • Paid Search Specialist

    7 days ago

    Johannesburg, South Africa Crayon Full time

    **How you'll role** As the Paid Search Specialist you will plan, develop, execute, track and report across paid search and Google Ads display campaigns, manage key media strategies across paid search, social and display channels, as well as effectively manage and optimise each channel and Google Ads display campaigns. You will need to possess a firm...

  • Web Development Manager

    7 days ago

    Johannesburg, South Africa Elite Search and Selection Full time

    Gauteng, JHB - Northern Suburbs - R 55 000 - R 60 000 Monthly Basic Salary**Position**: Web Development Manager **Location**:Hyde Park A dynamic tech company is looking for an experienced full stack web developer (3 - 5 years) with management/team lead experience, someone who can develop on the front and back or solid experience on front end with good...

  • Sem Marketing Specialist

    1 day ago

    Johannesburg, South Africa Cardilogix Full time

    **Job Overview**: **Date Posted**: Posted 5 hours ago- **Location**: Johannesburg, Gauteng- **Job Title**: SEM Marketing Specialist- **Education Level**: Bachelors Degree- **Job Level**: Intermediate- **Minimum Experience**: 3 - 5 Years**SEM Marketing Specialist - Johannesburg.**: This is a full-time on-site role for a Search Engine Marketing Specialist...

  • PPC Specialist

    3 weeks ago

    Johannesburg, South Africa AristoSourcing LLC Full time

    **AristoSourcing is looking for a PPC Specialist to join the team.** **Type of work - 100% remote. Our clients are based in other countries (UK, US, Canada, & Australia).** **Rate: $1000 to $1500per month.** **Position Summary** The PPC Specialist is responsible for implementing paid acquisition strategies for clients across search engine marketing and...

  • Digital Marketing

    15 hours ago

    Johannesburg, South Africa Cardilogix Full time

    **Job Overview**: **Date Posted**: Posted 4 hours ago- **Location**: Johannesburg, Gauteng- **Job Title**: Digital Marketing / SEO Specialist- **Education Level**: Bachelors Degree- **Job Level**: Senior- **Minimum Experience**: 5- 7 Years**Digital Marketing / SEO Specialist required in Johannesburg.**: **Duties and Responsibilities**: - Plan, develop and...

  • Sourcing Specialist: It

    1 day ago

    Johannesburg, South Africa Edge Executive Search Full time

    Sourcing Specialist: IT - 2023-01-18 - 2023-01-31 - Permanent - JHB003154 - FMCG, Retail & Warehouse- Gauteng, JHB - Northern Suburbs - R 1 - R 1 Annually Cost To Company (Standard Corporate Benefits & Incentives, Market related, Negotiable)**SOURCING SPECIALIST** **JOB PROFILE / LOCATION**: A Specialist Level Position in the FMCG / Manufacturing Industry...

  • Learning Specialist

    3 weeks ago

    Johannesburg, South Africa edX Bootcamps Instructional Engagement (Internal posts ONLY) Full time

    edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021,...

  • Full Stack Web Developer

    6 days ago

    Johannesburg, South Africa HR Studio (Pty) Ltd Full time

    We’re looking for….A creative, fast thinking, detail orientated full stack web developer to assist with the running of, maintenance and digital marketing activities of it's online division.You will be expected to maintain existing websites, build new ones, and innovate where needed.Who are you?You are able to integrate multiple data sources and databases...

  • SEO Specialist

    7 days ago

    Johannesburg, South Africa Russell Tutors Full time

    We are seeking an enthusiastic, personable, and experienced SEO specialist to join our team. As an SEO specialist, you will play a crucial role in enhancing our clients' online visibility and driving organic traffic to their websites. **Expectations & Responsibilities**: - Develop and implement effective SEO strategies to improve website visibility and...

  • SEO Specialist

    1 day ago

    Johannesburg, South Africa Russell Tutors Full time

    We are seeking an enthusiastic, personable, and experienced SEO specialist to join our team. As an SEO specialist, you will play a crucial role in enhancing our clients' online visibility and driving organic traffic to their websites. **Expectations & Responsibilities**: - Develop and implement effective SEO strategies to improve website visibility and...

  • Web Development

    3 weeks ago

    Gauteng, Johannesburg, South Africa AVI Limited Full time

    AVI Limited’s job vacancy, Career and Recruitment Job title : Web Development & E-Commerce Lead jobs in Gauteng Job Location : Gauteng, Johannesburg Deadline : April 15, 2024 Quick Recommended Links Jobs by Location Job by industries Job Specification: Key Performance Areas: Sotware Development Solution Architecture and Design Technical...

  • Digital Marketing Specialist

    7 days ago

    Johannesburg, South Africa OA Media Group Full time

    **Key Duties** - Responsible for planning, managing and implementing successful organic search campaigns, including Audits Keyword and topic research On-page optimisation Off-page optimisation Collaborate with content writers, strategists, designers etc Monitor and analyse performance Collaborate with technical team for support where needed - Assist in...

  • Digital Marketing Specialist

    3 weeks ago

    Johannesburg, South Africa PlaceTalent Full time

    **Education**: - ** Degree or Relevant experience within Digital Marketing** *** **Skills/Experience required**: - ** No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).**: - ** Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.**: - **...

  • Independent Data Mining Specialist

    4 days ago

    Johannesburg, South Africa PMC Consultants Full time

    **Data mining Specialist** **Responsibilities** - Gathering and cleaning data from multiple sources. - Responsible for searching, qualifying and generating new sales leads to support the Sales Team. Generation of new sales leads via direct customer engagement including targeted web search in e-commerce websites and social media. - Qualification of sales...

  • Data Specialist

    1 day ago

    Johannesburg, South Africa Edge Executive Search Full time

    Data Specialist - 2023-03-13 - 2023-04-12 - Contractor - Tea000023 - Information Technology- Gauteng, JHB - Central - Hourly Basic Salary (Market related, Negotiable)- Data Engineer to join the team and work on data architecture and data engineering - We have an opportunity for a Data Engineer / Specialist (Contract basis) with one of our banking...

  • Server & Tech Specialist

    2 days ago

    Johannesburg, South Africa Edge Executive Search Full time

    Server & Tech Specialist - 2023-03-14 - 2023-04-13 - Permanent - Pat000026 - Information Technology- Gauteng, JHB - Western Suburbs - As Server & Technical Specialist, your role would be maintaining systems by installing, updating, and configuring. - Our client within the Financial Services is looking for an experienced Server & Technical Specialist to join...

  • Technology/domain Specialist: Web Development: 1

    7 days ago

    Johannesburg, South Africa Isilumko Staffing Full time

    **Technology/Domain Specialist: Web Applications: 1 Year FTC** *** Be involved in all aspects of development playing a critical role in design, planning, development, and deployment and drive improvements in the company’s software delivery life cycle to enable high quality continuous delivery process. Your mindset of creativity, innovation, and balance...

  • SEO Specialist

    4 days ago

    Johannesburg, South Africa CBR MARKETING SOLUTIONS Full time

    **Job overview**: CBR Marketing is hiring a talented SEO specialist professional to join our team. If you are a competitive individual looking maximize the volume and quality of organic traffic to websites, buy ensuring a continuous improvement in website search engine rankings **Key requirements within role**: Develop optimisation strategies that increase...

  • Dynamics 365 Specialist

    15 hours ago

    Johannesburg, South Africa Ovations Group Full time

    includeElevate your tech career, embrace leadership, and drive innovation as a Senior Dynamics 365 Specialist. **What You'll Be Doing**: You will actively own and be accountable for the evolution of key assets. **Minimum requirements include**: 5 or more years working with C# and the.Net Framework, web development experience with JavaScript and web...