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Social Media Creative Director

4 months ago

Cape Town, South Africa Boardroom Appointments Full time

Minimum Requirements:

  • Matric (Grade 12)
  • Creative school qualification / Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred but not essential
  • Proven track record of success in developing and executing creative social media campaigns that drive engagement and achieve business objectives for clients
  • Strong leadership skills with experience in managing and inspiring a team of creatives to deliver exceptional work
  • Deep understanding of social media platforms, algorithms, and best practices, with a passion for staying ahead of the curve and pushing boundaries
  • Excellent communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders
  • Creative thinker with a keen eye for design, storytelling, and visual aesthetics, demonstrated through a strong portfolio of past work
  • Analytical mindset with the ability to interpret data and insights to inform decision-making and optimise campaign performance
  • Proactive and results-driven approach with a passion for innovation and continuous improvement
  • Experience working in a creative agency or digital marketing environment is preferred

Responsibilities:

  • Lead the development and execution of creative social media work that captivates audiences, drive engagement, and elevate brand awareness for our clients
  • Lead our talented team of creatives, including designers, copywriters, and art directors, to conceptualize and produce compelling content that resonates with target audiences
  • Stay informed about emerging trends, platform updates, and best practices in social media to inform strategy and creative direction
  • Creatively lead the production process, from ideation and content creation to ensuring a consistently high craft across all social media assets
  • Foster a culture of creativity, collaboration, and excellence within the team, providing mentorship, guidance, and feedback to inspire growth and innovation
  • Partner with account managers and client stakeholders to understand their business objectives and translate them into effective social media campaigns that drive measurable results
  • Monitor and analyzes social media metrics and performance data to creatively optimize work
  • Represent the Company Song as a thought leader in social media marketing, participating in industry events, conferences, and speaking engagements to share insights and best practices