Head of Commercial Product

2 weeks ago

Cape Town, South Africa Virgin Active South Africa Full time
Job title : Head of Commercial ProductJob Location : Western Cape, Cape TownDeadline : December 30, 2024Quick Recommended Links
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Your Purpose...

  • The Head of Commercial Product is responsible for leading the wellness and product ancillary revenue objectives. This includes managing personal training and healthcare professional services, as well as the family services (including the swim programs). They also oversee club member fitness service initiatives, such as member induction, and ensure that PT, family, and fitness performance aligns with the overall commercial objectives. Additionally, they oversee the scaling of all other product ancillary initiatives provided by VASA into the future.

Your Duties and Responsibilities...

  • Revenue Growth: The Head of Commercial Product will be responsible for growing the company’s earnings by introducing innovative commercial fitness & wellness programs and projects. This involves expanding the commercial proposition to include products like subscription revenue share models and online Personal Training services. Additionally, they will deepen VASA engagement with healthcare professionals and biokineticists. The role will also create new dietetic and nutrition coaching services and further enhance our commercial offerings in the Family and swim spaces.
  • Member Satisfaction: Ensuring members are satisfied with the Commercial Product services, including seamless digital integrations that lead the way from a commercial fitness perspective, is crucial. We aim to ensure timely integration into the broader digital service strategies. Key components include building customer loyalty, maintaining quality standards, and developing fitness leads for VASA through digital app projects and rollouts.
  • People Productivity: The management of the broader commercial teams ensures efficient and effective delivery of commercial fitness goals through continuous professional development and expert career growth. This involves robust people plans, ensuring consistent onboarding and ongoing skills development for all experts and staff associated with commercial product.
  • Member Applications & Systems: Continual development and refinement of the systems and applications used to support commercial revenue goals, thereby enabling all parties to engage more effectively through technology.
  • Strategic Commercial Partnerships: Manage ongoing partnerships with strategic partners such as Discovery and Momentum Life to enhance member value and acquire new members. This involves driving activity and success on various projects and events while collaborating with the Head of Partnerships to align partnership initiatives with the commercial fitness propositions. Additionally, manage the Experts and commercial uniform partnerships, ensuring SLA standards are adhered to.
  • Growing Market Share & Awareness: Work to enhance the value proposition of our experts and commercial services by expanding the teams knowledge and skills in developing and executing all commercial products new and old. Additionally, focus on market expansion through strategic campaigns and partnerships.
  • The Head of Commercial Product should possess a profound understanding of the Wellness industry and all integrated product functions. They will oversee collaborations and working streams with Kauai on nutrition programs and develop additional wellness projects centred around sleep, mental health, and social well-being. Additionally, they must demonstrate strong leadership abilities to effectively manage and motivate a team to achieve all associated commercial business objectives.

Our Minimum Requirements...

We can’t live without… (Minimum Requirements)

  • A higher degree in fitness, business, operations management, or a related field
  • + 5 - 8 years of Senior Management experience
  • Exceptional commercial & business acumen within the field of Social Wellness
  • Business development, planning and project management skills, and experience in driving innovative commercial opportunities.
  • Strong stakeholder communications skills
  • Experience in managing and executing digital integrations and online service expansions.

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