Tertiary Education Consultant

Found in: Talent ZA C2 - 2 weeks ago

Boksburg, South Africa CTU Career Chatz Full time

Job Summary

Tertiary Education Consultants promote the CTU Brand; build relationships with TOP FEEDER schools as specified and confirmed by Head Office. Tertiary Education Consultants generate a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region. Tertiary Education Consultants create promotional events and functions on campus to generate sales. Tertiary Education Consultants are required to create a strong presence at the various schools and the surrounding campus region. Tertiary Education Consultants will market various school solutions in order to build strong relations with schools.

Duties & Responsibilities

  1. School & Client Relations development
  • Required to build relationships with key people at schools / teachers/ principles/ parents/ prospective students.
  • Schedule and complete presentations to grade 12 & 11 learners.
  • Create opportunity for first contact with learners from Grade 8 to 10.
  • Build relationships with funding and student loan organizations.
  • Address customer concerns and issues in a professional and timely manner.
  1. 2. Database/lead generation
  • Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners. These bookings might be extended to earlier grades where and if required.
  • Generate and manage the data collection against a given target.
  • Generate no less than 60 - 80% of school learners in the allocated region.
  • Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all CTU information.
  • Create events and opportunities that will ensure high lead conversion.
  • Create a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellation.
  • Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolments.
  1. 3. Overall marketing & generate enrolments.
  • Drive brand loyalty.
  • Execute marketing plans.
  • Book appointments with schools | teachers | prospects and their parents
  • Liaise with the student advisors as required for consultations & events.
  • Involved in the recruitment of the students for the next year intake.
  • Mining and contacting of the career database.
  • Scheduling appointments/consultations according to the school/campus targets set.
  • Contact with the database as required for events.
  • Work against strict activity and financial targets
  • Keep in touch with the registered prospects once a month.
  • Registering and enrolling students monthly/quarterly against given targets
  • Involved with awareness campaigns for the allocated region.
  • Attend and organize CTU CAMPUS events for example Open day’s & Open weeks.
  • Branding/ awareness and CTU representation when are where required, together with Campus and Senior management.
  • Marketing various school solutions (i.e. Teacher training) in order to build sound school relations.
  • Attend trade shows and events to market product.
  • Overall awareness and presence at schools/ events and region
  • Overall promotion for the campus.
  • Create a CTU experience for current students (SRC/SSC/ Student life) that will create a positive environment, referrals etc.
  • Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
  • Plan, organize, and execute marketing and sales programs.
  • Act as the point persons for outside, inside and partner sales teams.
  • Work closely with marketing teams to create programs.
  • Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
  • Effective lead generation through school relations
  • Generate leads and secure sales.
  • Plan roadshows/ enrolment drives at various distant locations.
  • Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
  • Improve forecast performance of business through thorough understanding of underlying demand assumptions.
  • Keep abreast of industry trends, competition, and new opportunities.
  • Develop field-marketing plans for improving sales and profitability.
  • Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.
  • Recommend innovative and creative marketing approaches for revenue growth.
  • Provide sales support and guidance to team for product positioning.
  • Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness.
  • Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsors.
  • Research local competitors
  • Record keeping of marketing workbook, stats and CRM.
  • Monitor and manage expenditures.
  • Recommend marketing techniques and tactics based on changing business demands.

Skills

  • Above average presentation skills.
  • Building Rapport.
  • Client/Customer Awareness.
  • Integrity.
  • Interpersonal Relations.
  • Listening Skills.
  • Organizing /Planning Ability.
  • Personal Work Ethic and disciplined.
  • Proficiency in Microsoft Office Suite.

Experience & Qualifications Required

  • Essential: Grade 12 or equivalent qualification with a proven track record of 2-3 years in sales, preferably, Experience in academic advising or related careers in post-secondary education is preferred.
  • Business to consumer sales experience.
  • Desirable: Qualification in Business or related field.

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