Digital Marketing Specialist

6 months ago

Johannesburg, South Africa HireUp Full time

Are you passionate about digital advertising and eager to work with South Africa's most iconic brands? Sebenza, a revolutionary Private Market Place and a pioneer in cutting-edge ad tech, is seeking a highly organised and detail-oriented Digital Marketing Specialist to join our dynamic team in Bryanston, Johannesburg.

At Sebenza, we're not just shaping the future of advertising we're building it. You'll have the opportunity to work on our world-class AdEngine, collaborate with industry leaders, and make a real impact on high-profile campaigns. This role includes implementing creative assets, tracking performance, and providing detailed reporting and analysis to ensure campaign success.

Key Responsibilities:

Campaign Planning & Implementation:

  • Set up and manage campaigns in AdEngine, integrating third-party tools for brand safety and ad verification.

  • Ensure properly implemented creative tagging, universal tracking pixels, and UTM parameters.

Technical Setup & Testing:

  • Implement campaigns, conduct creative builds and testing, and collaborate with clients to ensure seamless execution.

Monitoring & Optimization:

  • Track campaign performance, analyse key metrics and optimise campaigns to exceed client objectives.

Reporting & Analysis:

  • Deliver comprehensive reports, conduct post-campaign analysis, and share valuable insights with clients.

Client Communication & Management:

  • Maintain clear and professional communication with clients, ensuring their needs are met and expectations are exceeded.

Administrative Tasks:

  • Maintain meticulous campaign documentation and assist with inventory management.

Key Performance Areas:

  • Flawless execution of campaign setup and implementation

  • Continuous campaign optimisation to achieve outstanding results

  • Accurate and detailed campaign documentation

  • Regular, transparent communication with clients regarding campaign progress and results

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field

  • 5-10 years of experience in campaign management or a similar role

  • Proven expertise with Google's suite of products (Ads, Analytics, Search Console, Tag Manager, Data Studio, Merchant Centre)

  • Strong technical skills in HTML and PHP

  • In-depth knowledge of SEO best practices, digital marketing trends, and analytic tools

  • Exceptional organisational and time management skills

  • Excellent communication and interpersonal skills

  • Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously

  • Meticulous attention to detail and a passion for delivering high-quality work

  • Experience with third-party brand safety and ad verification tools (Oracle, Moat, IAS)

Preferred Skills:

  • Experience in e-commerce and working with Google Merchant Centre

  • Familiarity with other digital marketing tools and platforms

  • Ability to manage multiple marketing campaigns concurrently

  • Understanding of Private Market Place (PMP) environments

  • Strong problem-solving skills and the

  • Ability to recruit and collaborate with skilled freelancers

What We Offer:

  • Competitive salary and benefits package

  • Opportunity to work with a talented, passionate team at the forefront of ad tech innovation

  • Ongoing learning and professional development opportunities

  • A dynamic, collaborative, and rewarding work environment

Ready to take the next step in your career? Apply now to join Sebenza and help us shape the future of digital advertising


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