Product Manager LAP
5 days ago
Within the LAP business unit (with national and regional presence), act as the expert on technical matters of the Company’s product range, responding to product related questions and issues on behalf of the company; supporting the Company sales force and product managers to successfully meet company objectives
Tasked in establishing a solid network with professional- and key role players in the industry.
Responsible for the continuous monitoring of product portfolio, upskilling of sales force and direct calling on customers in the field as and when necessary.
Area of responsibility 1: Product management, ensure a high level of confidence on the LAP product range - internal (sales force) and external level (customers).
Main activities
Plan and implement short and long term strategies for your own range of products
Develop and carry out marketing plans for new and established products - aligned with Brand Plan
Ensure consistent brand messaging aligned with company objectives and Brand Plan
Identification, development, registration and launch of new products
Ensure effective technical support to key stakeholders and sales force
Review and feedback on portfolio strategies and industry trends during monthly meetings with management
Administrate promotional budget within budget limits
Expected results
Technical support and positioning of Act 101 product range
Area of responsibility 2: Training, education and knowledge transfer
Main activities
Stay abreast of all product and industry related developments by attending continuous training delivered by corporate, congress, seminars and events in fields of FPA expertise.
Maintain a high level of expertise - Research and Self-train on new technical updates and share knowledge with the various teams (management, sales etc)
Develop and execute training (technical and product) of sales force and key stakeholders
Collaborate with Technical Support Manager (LAP) to identify and address possible technical challenges experienced by sales force and product managers
Expected results
Technically strong sales force - setting tone for new developments
Area of responsibility 3: Customer guidance, advisory and troubleshooting.
Main activities
Demonstrate responsiveness by ensuring immediate and necessary actions to address adverse drug reactions reported by sales force
Conduct customer visits through professional consultation, follow through and liaise outcome with Technical Support Manager
Closure of ADR according to company SOP
Expected results
To ensure relevance of Virbac products within the FPA market in South Africa as well through effective networking opportunities
Area of responsibility 4: Key Accounts
Main activities
Regular Key Account veterinary practice visits
Develop and action strategic call schedule aligned with knowledge sharing of new developments and Virbac product positioning for new or current product marketing roll-outs
Collaborate with Area Sales Managers to identify business opportunities and schedule visits with vet practices as and when needed
Expected results
Knowledge sharing and partnerships
Area of responsibility 5: Scientific expertise management and network
Main activities
Maintain a network with Animal Health Institutes, labs, universities, KOL’s and suppliers of animal health equipment to stay abreast of new technologies and facilitate collaboration in the marketplace
To ensure relevance of Virbac products within the FPA market in South Africa as well through effective networking opportunities
Requirements (Diploma and experience)
Degree in Veterinary Medicine, with SAVC registration, ideally with strong focus on food producing animals - cattle and sheep
Additional marketing and technical service experience advantageous - Ideally experience as practicing vet in Livestock practice (cattle/sheep)
Solid understanding of all FPA and other regulatory bodies’ rules and regulations
Understanding of general business management and marketing practices
Understanding of online systems for feedback purposes (enquiry feedback loops and systems)
Skills
Know-how : job-related skills required to complete activities
Presentation skills and interdepartmental project management skills
Research and report writing skills
Languages: Full English and Afrikaans proficiency
Operational marketing skills
Creativity and innovative skills
Planning and organising skills
Information Technology: High level Microsoft Office and Google Suite
Behaviours : Interpersonal skills required to complete activities
Analyse problems and situations
Understands how own activity affects business results and ensures the effectiveness of own actions/projects in terms of quality, cost and added value
Learning agility, analytical mindset and critical thinking
Develops positive, constructive working relationships with people from different environments, functions and work units
Excellent communication and interpersonal skills
Understands implicitly others’ culture, their requirements and priorities, and their feelings, and knows how to take them into account in his argumentation to promote their acceptance
Demonstrate ability to learn and develop
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