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Product Manager

2 weeks ago

Sandton, Gauteng, South Africa Core Group Full time

At Core Group, we are the exclusive distributors of technical products in Sub-Saharan Africa.  Our mission is to offer innovative technology that empowers people to capture their lives with clarity, creativity, and purpose.


About the Role

As the Product Manager, you'll play a key role in shaping how the brand shows up in the region—from understanding our customers' evolving content creation needs to ensuring the right product, pricing, and positioning in the market. You will own the entire product lifecycle, from planning new launches to driving sell-through and customer engagement across channels.

This role demands a proactive, data-driven, and creative thinker who thrives in a fast-paced, highly collaborative environment.


Key Objectives

  • Grow market share and brand presence in Sub-Saharan Africa.

  • Drive go-to-market strategies that resonate with both lifestyle and professional users.

  • Bridge the gap between global developments and local consumer insights.

  • Deliver strategic and operational support across marketing, sales, and retail teams.

  • Champion a differentiated brand experience through the right mix of product, pricing, and messaging.


Responsibilities

  • Lead end-to-end product lifecycle for the portfolio. 

  • Conduct in-depth customer and competitor analysis specific to content creation and action tech.

  • Translate global product roadmaps into regional opportunities and execution plans.

  • Collaborate with sales, retail, and marketing teams to craft localised product strategies.

  • Analyse sales data and campaign performance to guide product decisions and promotional planning.

  • Develop compelling product positioning and retail training tools that reflect the brand voice.

  • Identify and evaluate local partnership or bundling opportunities to increase product relevance.

  • Own product costing, pricing strategies, and margin analysis for the range.


Required Skills & Experience

  • 3–5+ years' product management, in consumer electronics, action tech, or imaging products.

  • Must have experience dealing  directly  with  retailers. 

  • Proven experience managing high-profile brands and product portfolios.

  • Strong commercial acumen with a track record of driving volume growth.

  • Deep understanding of content creation trends, user personas, and action camera use cases.

  • Exceptional communication and presentation skills, with the ability to align teams across functions.

  • Experience in costing, pricing, and financial modeling for product launches.

  • Familiarity with GoPro, its ecosystem, and its user base is highly advantageous.

  • Degree in Marketing, Business, Product Management, or related field.



Work with a global brand that's redefining how people capture and share their lives. Be part of a tight-knit, high-performance team that values initiative and impact.