Sales Manager: On-Trade

4 days ago

Cape Town, Western Cape, South Africa Edward Snell & Co (Pty) Ltd Full time

ROLE OVERVIEW

We're looking for an experienced On-Trade Sales Manager, based in our Cape Town office, who will be responsible for leading regional sales performance, implementing Edwards Snell's On-Trade strategy, and driving value and volume growth across the channel. The role focuses on managing and developing the On-Trade team, ensuring strong brand execution, identifying market opportunities, and maintaining high value relationships with trade partners.

QUALIFICATION

  • Bachelor's degree qualification in Marketing, Sales or a related field
  • A valid driver's license

EXPERIENCE

  • 5 years' experience in a similar position, demonstrating effective team leadership and performance management

SKILLS AND ATTRIBUTES

  • Sound track record in a Sales Management role
  • Demonstrated expertise in the On-Premise environment, with a clear understanding of channel dynamics and opportunities.
  • Demonstrated ability to professionally develop, coach and motivate teams
  • Focused goal driven individual
  • Must have excellent communication skills
  • Problem solving skills
  • Exceptional negotiation skills
  • Ability to build positive working relationships
  • Willing to work overtime and weekends, engaging with trade partners and staff events etc.
  • Possesses strong administrative skills, ensuring accuracy, organisation, and efficient workflow management.
  • Must be self-motivated, assertive and results-driven
  • Able to interpret and analyse data to support decision-making, including proficiency in TrueData and QlikView

KEY RESPONSIBILITIES

  • Cascade Edwards Snell's On-Trade strategy and objectives to the channel
  • Brand performance by channel and outlet
  • Ensure that value and volume is a key driver of all activities
  • Identify availability and volume opportunities
  • Achieve minimum execution standards and regional market share targets
  • Management and development of the On-Trade team
  • Ensure the On-Trade team are living our core values, that they are aware of the company's strategic priorities and how they are contributing to achieving them
  • Design and implement innovative regional promotions and ensure the correct implementation of national promotions
  • Manage return on investment of promotions
  • Ensure that all discounts offered fall within the parameters of the quality discount and strategic schedule
  • Communicate all credit risks & irregularities in trade to National Head of On-Trade
  • 100% market penetration as per regional KPIs
  • Compile weekly and monthly reports
  • Work closely cross functionally with the regional field sales team to deliver regional goals
  • Ensure effective interaction with the telesales team
  • Demonstrates the capability to cultivate, maintain, and strategically manage high-value relationships with trade partners to drive mutual growth with
  • On-Trade customers, IRD partners and ORD partners

REPORTING TO

  • National Head of On Trade

STARTING DATE

  • February 2026

LOCATION

  • Cape Town

We are committed to employment equity and diversity, and appointments will be made in line with our Employment Equity Plan.

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