Campaign Specialist

2 days ago

Johannesburg, Gauteng, South Africa Nedbank Full time R80 000 - R120 000 per year

Job Classification

  • Job Requisition: 143325
  • TA Specialist: Refilwe Falatsi
  • Closing Date: 10 December 2025
  • Location: 135 Rivonia Campus, Sandton
  • Cluster: Personal and Private Banking | Private and Wealth | Segment Strategy and Analytics
  • Please Note: Preference will be given to applicants from Underrepresented Groups

Job Purpose

Are you passionate about driving impactful marketing campaigns and shaping compelling narratives? This role sits at the intersection of campaign execution and marketing communications, requiring hands-on experience in full-funnel campaign strategy. You will help craft messaging frameworks and articulate value propositions, ensuring seamless alignment between campaign planning and strategic intent.

Job Responsibilities

  • Coordinate campaign deliverables with CVP specialists, Marketing, Distribution, business owners, and the data team.
  • Plan, implement, and report on all campaign activities.
  • Brief marketing on all campaign collateral and client engagement activities (mailers, SMS, web pages, In-App messages).
  • Gather and analyze data for campaign execution.
  • Review end-to-end fulfilment processes for efficiency and effectiveness.
  • Define objectives and success measures for campaigns with business owners.
  • Manage communication across multiple channels and platforms.
  • Compile comprehensive reports during and post-campaign.
  • Stay informed on marketing strategies and performance metrics.
  • Provide input for direct marketing strategies and tactics.
  • Develop campaign support tools for frontline teams (scripts, dashboards, calculators).
  • Analyze campaign results and recommend improvements.
  • Prepare copy for marketing materials (brochures, flyers, posters, video scripts).
  • Research target audiences and identify appropriate media channels.
  • Manage campaigns from conception to completion, including budget oversight.
  • Contribute to a culture of transformation and continuous improvement.

People Specification

  • Dynamic, with excellent interpersonal and communication skills.
  • Strong problem-solving and solution-oriented mindset.
  • Skilled in copywriting (short and long form) and adapting tone of voice.
  • Analytical with ability to interpret web analytics and sales data.
  • Exceptional attention to detail and proofreading skills.
  • Effective time management and stakeholder engagement.
  • Highly organized with strong planning skills and ability to self-manage projects.

Essential Qualifications - NQF Level

  • Advanced Diplomas/National 1st Degrees
  • Matric / Grade 12 / National Senior Certificate

Preferred Qualification

Degree in Marketing or Project Managemenr

Minimum Experience Level

Minimum: 3–5 years of copywriting, marketing communications experience with proven campaign management expertise within financial services

Technical / Professional Knowledge

  • Digital marketing channels (web, social, mobile, media, etc.) and digital content
  • Written and verbal communication skills
  • Agile Way of Working
  • Project Management
  • Analytical Thinking
  • Leadership and Management Skills
  • Attention to detail
  • Problem solving skills
  • Multitasking
  • Digital Asset Management Systems and Repositories

Behavioural Competencies

  • Aligning Performance for Success
  • Building Partnerships
  • Customer Focus
  • Influencing
  • Continuous Improvement
  • Planning and Organizing

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Please contact the Nedbank Recruiting Team

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