External Sales Representative

Minimum Requirements

• Minimum 2 years external sales experience (food service or FMCG preferred).
• Matric / Grade 12.
• Traceable references (at least 2).
• Own reliable vehicle and valid driver's licence.
• Must reside on the East Rand or surrounding areas.
• Strong communication, negotiation, and relationship-building skills.
• Target-driven with excellent planning and time management.

What We Offer

• Competitive salary - Basic + Car Allowance + commission structure.
• Company fuel card -Business Mileage covered.
• Cell phone +airtime+Data / Laptop
• Opportunities for growth within a rapidly expanding business.
• Supportive team and excellent product range to sell.

Our sales team plays a vital role in driving growth, exceptional service delivery, and long-term customer relationships. The External Sales Representative is a client-facing, results-driven role responsible for identifying opportunities, expanding our customer base, and ensuring that clients receive outstanding service and support. This role requires professionalism, energy, strong communication skills, and a commitment to achieving sales targets while representing the company with integrity.

Core Competencies

• Integrity: Demonstrates honesty, professionalism, and ethical conduct at all times.
• Dependability: Reliable, punctual, and consistent in meeting responsibilities and commitments.
• Achievement / Effort: Sets challenging personal goals and actively works toward exceeding them.
• Communication: Able to listen effectively, understand client needs, and present solutions clearly and confidently.
• Initiative: Takes proactive action, solves problems independently, and actively seeks opportunities for improvement.
• Organisation: Manages time, territory, and workload effectively to achieve goals and deliver results.

Objectives of the Role

• Represent the company professionally with strong knowledge of our product range, value-added services, and operational capabilities.
• Generate revenue through new business development and the growth of existing accounts.
• Research customer needs and identify how our solutions meet their operational and commercial requirements.
• Plan effectively, manage a sales pipeline, and meet sales targets set by management.
• Build and maintain long-term customer relationships that contribute to client retention and basket expansion.
• Support company sales, marketing, and operational strategies to ensure a consistently high-quality customer experience.

Key Responsibilities

Sales & Business Development

• Create and implement an effective sales plan aligned with company objectives.
• Identify, pursue, and secure new business opportunities through cold calling, prospecting, and networking.
• Conduct needs analyses to understand client requirements and present suitable solutions.
• Achieve agreed-upon monthly, quarterly, and annual sales targets.

Customer Relationship Management

• Build, maintain, and grow long-term relationships with clients across assigned territories.
• Conduct regular client visits to assess needs, gather feedback, and identify additional sales opportunities.
• Resolve customer queries and issues promptly to ensure high levels of customer satisfaction.
• Monitor customer behaviours, buying patterns, and potential risks; report concerns to management.

Pricing, Products & Market Awareness

• Maintain understanding of product range, pricing, GP expectations, and stock availability.
• Monitor competitor activity, industry trends, and market conditions to support sales strategies.
• Assist in recommending pricing adjustments, discounts, or customer proposals in line with company policy and GP requirements.
• Participate in product presentations, tasting sessions, demonstrations, and marketing initiatives.

Sales Reporting & Administration

• Maintain accurate and up-to-date records of all sales activities, customer interactions, and opportunities using CRM / pipeline tools.
• Track and analyse sales metrics to monitor performance and identify areas for improvement.
• Prepare sales reports, forecasts, and feedback for management as required.
• Complete all administrative tasks timeously, including call reports, credit applications, pricing requests, and customer onboarding requirements.

Collaboration & Company Representation

• Work closely with sales support, procurement, operations, warehouse, and finance teams to ensure seamless service delivery.
• Communicate customer needs, feedback, and potential opportunities clearly to internal teams.
• Attend industry events, trade shows, and exhibitions to expand networks and generate leads.
• Uphold company standards, values, and service expectations in all customer interactions.

Send your cv with at least 2 references to -chefs-

Job Type: Full-time

Pay: From R11 500,00 per month

Education:

• High School (matric) (Required)

Experience:

• External Sales: 2 years (Preferred)

Language:

• English & Afrikaans (Preferred)

License/Certification:

• drivers licenses and own reliable vehicle (Required)

Location:

• Benoni, Gauteng 1501 (Preferred)

Work Location: In person