Digital Marketing Specialist

5 days ago

Johannesburg Metropolitan Area, South Africa Ambit Recruitment South Africa Full time

We are looking for a full-scope
Digital Marketing Specialist
responsible for planning, creating, executing, and analysing all marketing activities for a company in software development. This role covers the entire marketing cycle - from content creation, platform publishing, analytics, ads management, SEO, and brand visibility - across LinkedIn, X (Twitter), company websites, and other business-focused platforms.

Education and Experience Required:

  • Bachelor's degree in Digital Marketing, Marketing, Communications, Media, or a related field or alternatively, Diploma or accredited certification in Digital Marketing from recognised institutions (e.g., CIM, Google, HubSpot Academy, Digital Marketing Institute).
  • Certifications in:
Google Ads
Google Analytics GA4
HubSpot Marketing
LinkedIn Marketing
SEO tools (Ahrefs/SEMrush)
  • 3 - 4 years hands-on digital marketing experience in a B2B, software, SaaS, or technology environment.
  • Proven ability to create content using Canva, AI etc., and publish it directly across LinkedIn, X, YouTube, CMS platforms.
  • Strong capability in ad platforms: LinkedIn Campaign Manager, Google Ads.
  • Solid knowledge of SEO, on-page optimisation, GA4, Search Console.
  • Experience with CRM and automation: HubSpot, Salesforce, or similar.
  • Comfortable translating technical product information into clear, compelling marketing content.
  • Strong attention to detail, ability to prioritise, and ability to work across multiple brands.

Key Responsibilities:

Content Creation & Publishing

  • Create high-quality content: posts, articles, case studies, short videos, graphics, white papers.
  • Publish and manage content across platforms like LinkedIn, X, website/blog, YouTube, GitHub (where relevant), and email platforms.
  • Maintain consistent brand voice across all channels.
  • Coordinate with developers and product teams for technical marketing material and changes.

Digital Campaign Management

  • Plan and execute campaigns for lead generation and brand awareness.
  • Manage paid acquisition: LinkedIn Ads, Google Ads, retargeting.
  • Build landing pages for specific campaigns and optimise for conversions.
  • A/B test messaging, creatives, formats.

SEO & Website Management

  • Own website updates: product pages, service pages, blog, landing pages.
  • Conduct SEO activities: keyword research, on-page optimisation, technical SEO coordination, backlink outreach.
  • Improve website conversion paths and user experience.

Marketing Automation & CRM

  • Manage workflows for lead capture, nurturing, and handover to sales.
  • Maintain CRM hygiene and reporting dashboards.
  • Build email sequences for webinars, product launches, and lead nurturing.

Analytics & Reporting

  • Track KPIs: reach, engagement, leads, conversion rates, CAC, channel ROI.
  • Produce weekly and monthly reports with strategic recommendations.
  • Use analytics to continuously refine targeting and messaging.

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