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Marketing Manager
2 weeks ago
MARKETING MANAGER- Innovation Nest( A Great Africa Group Company)
Reports to: NPD Head and Co-Founder
Location: Johannesburg
Department: Marketing
About This Role
This is not your average marketing job. This is a role for someone who wants to give brands a heartbeat, an identity, and a place in culture.
As our Marketing Manager, you will be at the core face of creation — taking a company's vision and translating it into campaigns, movements, and moments that consumers feel, remember, and want to belong to. You will help shape brands from the ground up, crafting how they speak, show up, behave, and build community.
If you are a strategic thinker with creative intuition, obsessed with beauty and personal care, and excited by the idea of building brands that don't just sit on shelves but live in people's lifestyles — this is the place for you.
You'll join a fast-moving, innovation-focused team that dares to do what no one else is doing. We imagine boldly, create with flair, and now we're looking for a marketing voice powerful enough to bring our brands into the world with impact.
What You'll Do
Bring Brands to Life in the Real World. Lead brand storytelling, turning strategy into campaigns that give each brand a clear identity, personality, and emotional presence.
Shape how our brands speak, look, and live across digital, omni-channel retail and experiential touchpoints.
Build cohesive 360° marketing strategies that ensure consumers experience the brand consistently — everywhere.
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Be the Strategic Engine
Develop integrated marketing strategies that balance creativity with commercial results.
Understand how each channel (Meta, TikTok, PR, omni-channel and experiential) works together to form a powerful whole. Use insights, trends, and performance data to refine strategies and ensure campaigns stay relevant and effective.
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Lead & Inspire External Agencies
Work closely with PR, social media, creative, and paid media agencies — becoming the strategic driver that keeps all parties aligned with brand intent.
Brief agencies with clarity, creativity, and purpose; guide them to deliver work that reflects the brand's vision.
Maintain high standards of output, ensuring every asset contributes to building community, desirability, and brand equity.
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Champion Digital Excellence
Oversee digital ecosystems ensuring content and paid media amplify the brand in fresh, culturally relevant ways.
Analyse performance reports, translate insights into action, and continually optimise strategies to drive reach, engagement, and conversion.
Identify opportunities for digital storytelling, community building, and creator partnerships.
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Build Community & Cultural Connection
Cultivate brand love and loyalty by developing strategies that turn consumers into advocates.
Work with PR and influencer partners to ensure the brand enters the right conversations, spaces, and cultural moments.
Contribute to launch events, activations, and sampling campaigns that elevate the consumer experience.
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Be a True Brand Partner
Work directly with the co-founder to translate bold ideas into executable strategies.
Collaborate cross-functionally with NPD, operations, design, sales, and retail teams to ensure seamless go-to-market execution.
Keep the brand vision intact while finding inventive ways to bring it to life.
Who You Are
A vision-led marketer who understands how to turn strategy into story and story into impact.
A lover of beauty, personal care, and lifestyle brands — you understand what makes consumers fall in love.
A confident strategist with experience crafting integrated marketing campaigns across multiple channels.
Someone who thrives in fast-paced environments where innovation isn't a buzzword — it's a daily practice.
A digital native who understands the power of TikTok, Meta, and creators in shaping modern brands.
Data-aware and insight-driven, with the ability to tweak and refine strategy based on performance.
A collaborator at heart — someone who can inspire agencies, rally internal teams, and communicate ideas clearly.
A storyteller who can help build community, brand presence, and emotional resonance.
Why This Role Is Extraordinary
You'll be part of building brands from scratch, not inheriting them.
You will give brands voice, personality, and purpose.
You'll work alongside the co-founder with vision and passion — someone who lives and breathes brand creation.
You'll become a key driver of brand growth, culture-building, and consumer love.
You'll join a team that dares to innovate, breaks category conventions, and creates brands that matter.
Your work will directly shape how South Africa experiences personal care.
Please send your Cv's to with a motivating cover letter. Only Shortlisted CV's will be contacted.
