Specialist: Segment Marketing

*Structural Information
Job number:*

Job title:
Specialist: Segment Marketing

Job grade:
S5

Group/ BU:
Openserve

Division:
Openserve

Span of control:
0-5

Reports to:
Senior Management

*Core Description*
Responsible to define the segment marketing strategy relevant to the allocated segment and is responsible for growing market share, NPS, brand consideration, the customer base and increasing ARPA. The role of a segment manager is to develop and deliver on the segment P&L target.

*Job Responsibilities*

• Leadership profiling through internal channels (staff focused) and external.
• Managing and developing the 147 Infinity Thought Leadership platform.
• Responsible for on- boarding of new customers relevant to segment.
• Responsible for a budget tracking system to ensure efficient OPEX utilization.
• Facilitate overall marketing events
• Formulate and manage all strategic client relations, tours, meetings, strategy sessions, events, conferences relevant to segment portfolio.
• Provide performance statistics to relevant role payers.
• Monitor all media platforms for trends pertaining to segment with the intent of initiating reactive and proactive communication campaigns to mitigate business risks.
• Compile and analyse monthly/weekly reports for the marketing teams to measure campaign success.

Formulate Integrated Client Segment Marketing Strategy

• Lead a deep understanding of the market, competitors and opportunities.
• Be proactive in resolving client/customer pain points through collaborations in the organisation such as service management/ liaising with the escalation teams to resolve issue and protect Openserve's brand reputation.
• Drive product demand to achieve revenue objectives and increase market penetration in alignment with the corporate brand strategy.
• Engage with cross-functional teams such as sales/ product management/ product development/ service management and operations to define and Drive implementation of new differentiated propositions for your segment.
• Identify and prioritise competitive customer, channel and commercial opportunities through rich insights. Engage with cross-functional teams such as sales/product management/ product development/ service management and operations to define and drive implementation of new differentiated propositions for your segment.
• Identify and prioritise competitive customer, channel and commercial opportunities through rich insights.
• Create simple and differentiating segment branded claims and deliver roadmap of Go to Market activities, propositions and customer experiences to substantiate branded claims.
• Ensure strategic imperatives are translated into plans and clearly identified in budgets.
• Collaborate with other segment managers to ensure that market messages are aligned and no duplication of efforts in publications and different media platforms.
• Manage agencies to ensure that no efforts are duplicated.
• Use all media elements to drive brand engagement, sales enablement and revenue growth.
• Report of post campaign success and if targets are not met, discuss ways to remedy the results to deliver and improve segment performance/ P&L
• Work closely with sales/ product management & product development to drive sales.
• Drive demand generation planning efforts
• Achieve marketing qualified leads and support pipeline targets by planning and executing marketing programmes
• Track quarterly segment performance and work with the sales team to optimise marketing efforts.

*Core Competencies
Functional Knowledge/ Skills*
Analytical; Communicating; Information Management; Planning & Organizing Techniques; Presentation Techniques; Problem Solving; Report Writing Procedures

Competencies (Behaviour)
Business Orientated; Decisive; Dedicated; Accurate; Responsible; Assertive; Integrity; Proactive; Committed

*Certifications*

• None

*Education*

• NQF 6: 3 year Diploma/ National Diploma

Experience

• 5 Years relevant experience

*Additional Information
Job Responsibilities (continued)*

• Create content marketing plans to optimize Account based Marketing - email copy, web landing pages, and other program-related collateral.
• Stay abreast of B2B marketing practices.
• Adjust as the industry changes, deep segment insight will inform this
• Partner with the sales team to enhance their success through recommending and developing tools such as email campaigns, white papers, collateral, presentation materials, webinars and company/industry profiles
• Support corporate-sponsored activities, such as customer conferences, annual kick-offs, tradeshows, and other ad-hoc activities by serving as the marketing representative - each segment lead to activate segment related events from end to end from concept to event day
• Initiate & manage lead nurturing programmes to accelerate prospects along the sales funnel.
• Measure Success of Deliverables.
• Track /report on campaign costs, performance, and ROI to understand channel and offer performance insights.
• Analyse project performance and company impact to drive insights, revenue growth and increase brand health.
• Measure lead generation through the different platforms used during campaign be it event leads, website lead generation and social media engagement.
• Understand number of clients in the segment, revenue and services they buy from us, what the annual spend with Openserve is to track growth or decline this will assist with knowing average revenue per account.

Special Requirements

• Own vehicle and be prepared to travel to customer meetings on a regular basis

*Special Requirements
Physical Requirements*

• None

*Key Stakeholders*

• Internal Customer
• External Customer