Digital Marketing Assistant

4 days ago

Durban, KwaZulu-Natal, South Africa Samsonite Full time R150 000 - R250 000 per year
Description


•    Gather a strong understanding of Samsonite Southern Africa's and associated brands' product offerings

•    Create concise, eye-catching and innovative headlines and body to copy across various brands.

•    Consistently brainstorm and collaborate with the team for new ideas and strategies

•    Build a following for the brands on social media with creative, consistent postings

•    Spot and leverage industry trends to keep content relevant and exciting.

•    Track and analyse key KPIs (engagement rate, follower growth, etc.) to measure campaign effectiveness.

•    Deliver reports and actionable insights to optimise content and advertising performance.

•    Monitor campaign metrics (open rates, CTR, conversions, unsubscribe rates), obtain key learning and optimise campaign performance.

•    Collaborate with the eCommerce team and management when required.

•    Collaborate with and work on strategies with our outsourced marketing/TikTok agencies

•    Assist with social media strategy for all brands on all major platforms, such as Facebook, Instagram, YouTube & LinkedIn

•    Ensure timeous responses to customer comments and queries on social platforms

•    Managing the briefing process for marketing mailers (to align with socials)

•    Assisting the sourcing of content from Europe

•    Assist with Website Banner creation

•    Have a creative flare and worked with creative design tools (e.g. Adobe, Photoshop, InDesign etc.)

•    Resizing and uploading product imagery when required

•    Adhere to all policies, procedures and regulations at all times

•    Maintain good internal communication channels with other employees, stores and departments.

Qualifications


•    Strong working knowledge of social platforms (Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.).

•    Proficiency with email marketing platforms (e.g. Mailchimp, Stripo, Klaviyo and BigCommerce an advantage).

•    Excellent copywriting and storytelling skills for social media, blog and email audiences.

•    Comfortable working with analytics tools to monitor performance and generate concise weekly reports that highlight key insights and opportunities.

•    Highly organised with strong project and deadline management skills.

•    Team player with the ability to collaborate across departments.

•    Strong communication skills. Fluency in English (written and spoken).

•    High levels of integrity and confidentiality

•    Must be able to work in a team

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