Senior Digital Strategy Planner

4 days ago

Durban, KwaZulu-Natal, South Africa Switch Consultants Full time R1 200 000 - R2 400 000 per year


Senior Digital Strategy Planner

Digital Strategist skilled in digital strategy within the context of an integrated brand and

communication strategy (6-8 years).

Digital strategy translating lead agency communication strategies across the

conversion funnel.

Developed annual digital playbooks & campaign strategies together with roll-out plans,

measurement & reporting.

Developed Brand Positioning Strategies across a range of categories and industries

Develop multi-channel digital strategies

Deep understanding of individual digital channels (SEO, SEM SMM) and how they all

work together.

Generate and lead all strategic and creative client workshops

Understanding of Paid, owned & earned media, implementation and optimisation

tactics.

Strong data background and associated qualifications and certificates

Experience in digital, social & brand strategy and knowledge of how to leverage

them to achieve marketing goals.

Can clearly and persuasively communicate strategic recommendations to internal

and external audiences with variable levels of understanding.

Experience helping to lead integrated, multi-platform marketing campaigns.

Understanding of KPIs and how best to measure success in brand, digital or social

strategy.

A grasp of how business, brands and consumers interact.

Facility with interpreting research, the difference between an observation and an

insight, and how to best apply them to marketing strategies.

Experience in synthesis of research and business data into insights and idea

generation.

Ability to collaborate with creative team in developing concepts and campaigns.

Anticipates and develops solutions to client needs and problems.

Planning and Implementing:

Campaign Strategy

Market and Consumer Trends

Trend Forecast

Strategic Insights

Minimum requirements

Matric

Relevant marketing/ communications degree NQF 7

Minimum of 6-8 years experience in communication strategy and digital strategy


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