Senior Digital Strategy Planner

2 days ago

Durban, KwaZulu-Natal, South Africa Ithemba Recruitment- Sourcing Top Talent Full time


Key purpose:

Digital Strategist skilled in digital strategy within the context of an integrated brand and communication strategy.

Duties and responsibilities:

  • Digital strategy translating lead agency communication strategies across the conversion funnel.
  • Developed annual digital playbooks & campaign strategies together with roll-out plans, measurement & reporting.
  • Developed Brand Positioning Strategies across a range of categories and industries
  • Develop multi-channel digital strategies
  • Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together.
  • Generate and lead all strategic and creative client workshops
  • Understanding of Paid, owned & earned media, implementation and optimisation tactics.
  • Strong data background and associated qualifications and certificates
  • Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
  • Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of understanding.
  • Experience helping to lead integrated, multi-platform marketing campaigns.
  • Understanding of KPIs and how best to measure success in brand, digital or social strategy.
  • A grasp of how business, brands and consumers interact.
  • Facility with interpreting research, the difference between an observation and an insight, and how to best apply them to marketing strategies.
  • Experience in synthesis of research and business data into insights and idea generation.
  • Ability to collaborate with creative team in developing concepts and campaigns.
  • Anticipates and develops solutions to client needs and problems.
  • Campaign Strategy
  • Market and Consumer Trends
  • Trend Forecast
  • Strategic Insights

Qualifications and experience:

  • Matric
  • Relevant marketing/ communications degree NQF 7
  • Strong data background and associated qualifications and certificates
  • Minimum of 6-8 years experience in communication strategy and digital strategy
  • Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together.
  • Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
  • Developed Brand Positioning Strategies across a range of categories and industries
  • Develop multi-channel digital strategies

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