Sales & Merchandise Manager

1 week ago

Cape Town, Western Cape, South Africa TheAbsoluteFishCompany Full time R42 012 - R210 000 per year

The Absolute Fish Company

Job Title: Sales & Merchandise Manager

Location: Cape Town

Job Type: Full-Time

Reports To: Business Development Director

Industry: Retail | Wholesale | Distribution & Logistics

Salary: R17k + R3k fuel + Commission

Job Overview:

Sales & Merchandise Manager will lead the growth and distribution of our chilled & frozen seafood product range in the Western Cape. This role will focus on driving sales into independent & corporate retailers (but not limited to), building strong relationships with stockists, optimizing product visibility and educating stakeholders on the benefits of our product value proposition.

Key Responsibilities:

· Sales Development & Execution

· Identify and secure new business opportunities in the independent & corporate retail space.

· Manage and grow existing accounts through regular engagement and performance reviews.

· Develop tailored sales pitches to highlight product benefits and market differentiation.

· Achieve monthly and quarterly sales targets in line with growth objectives.

· Retail Merchandising & Brand Presence

· Design and implement merchandising strategies to increase in-store visibility and consumer uptake.

· Ensure planogram compliance, shelf health, POS display execution, and stock rotation.

· Monitor and respond to local merchandising trends to maintain competitive edge.

Education & Brand Advocacy

· Provide product training to all retail outlets on the product specifications & benefits.

· Conduct in-store tastings, demo days, or talks to engage customers and build product awareness.

· Represent the brand at relevant trade shows, seafood expos and industry events.

Reporting & Insights

· Maintain accurate sales pipelines and weekly performance reports.

· Gather market intelligence and competitor insights to guide strategy.

· Work with marketing to align promotional efforts and co-develop campaigns.

Key Skills & Attributes:

· Strong understanding of the sales & merchandising process.

· Demonstrated success in retail account management

· Excellent communication and negotiation skills

· High energy, self-motivated with an entrepreneurial mindset

· Knowledge of seafood products would be strong plus

· Valid driver's license and willingness to travel regularly

Qualifications:

· Tertiary qualification in Sales, Business, Marketing, or related field (or equivalent experience)

· Minimum 3–5 years of sales/merchandising experience in FMCG channels

· Proficient in CRM systems, sales tracking tools and Excel

Please send your cv to

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