Channel Integration Strategist

2 days ago

Cape Town, Western Cape, South Africa The Up&Up Group (affiliated to the global M&C Saatchi Group) Full time

Connect
is a dynamic and successful media agency within the Up&Up Group of companies in South Africa. We service a range of leading brands and have built a reputation for delivering powerful, integrated, and effective strategies across the full media ecosystem. We are looking for a
Channel Integration Strategist
to be embedded within one of our largest retail clients.

This is a senior strategic role responsible for developing and driving
full funnel strategies
that integrate
Paid (ATL & Digital), Owned and Earned Channels
into single, measurable strategies and plans. You will work closely with client and agency teams to ensure that every investment and communication touchpoint delivers tangible business results.

Experience and Qualifications

  • 10+ years in strategic roles across media, marketing, and communications.
  • Strong understanding of the Retail or FMCG category is advantageous.
  • Tertiary degree in Marketing, Communications, or related field.
  • Proficient with key media planning and analytics tools

What we'll look for in You:

  • Proven experience developing integrated media and marketing strategies across Paid, Owned and Earned channels.
  • Strong commercial acumen and the ability to link strategy to business performance.
  • Excellent communication and presentation skills with the confidence to influence senior stakeholders.
  • A strategic thinker who can zoom out to define the big picture and zoom in to refine the detail.
  • Comfortable working within fast-paced environments and embedded client settings.
  • Naturally collaborative, adaptable, and curious about consumer behavior and emerging media trends.

Personality Fit

  • A
    Connector
    who thrives on collaboration and cross-functional teamwork.
  • A
    Strategist
    who understands the business and the customer equally well.
  • A
    Simplifier
    who distills complexity into clarity.
  • A
    Builder
    who inspires confidence and drives action.
  • A
    Learner
    who stays curious about how channels, people, and data connect to shape outcomes.

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