Marketing Intelligence Consultant

The Role

The Marketing Intelligence Consultant will be responsible for growing key client relationships (in collaboration with Incubeta client teams), developing their marketing intelligence maturity, and positioning their data & analytics expertise to increase the understanding of the value of our solutions & Incubeta's reputation internally and externally.

The Marketing Intelligence Consultant will evolve their mindset from a business planning perspective to a business strategy perspective. They are able to track how Incubeta's Marketing Intelligence proposition helps clients attract, convert & delight their target customers. They can leverage their data & analytics experience to provide recommendations to help their clients remain competitive. They will review their clients' marketing intelligence journey in order to confirm challenges to overcome & opportunities to capitalise on to help them achieve their business goals.They will mentor junior client facing personnel and support them with best practices when building client relationships.

Key Responsibilities
KPI & Performance Management

• Achieve GP targets, depicting year-on-year growth.
• Receive positive client feedback in scorecard surveys.
• Receive positive client feedback in post-project reviews.
• Demonstrates impact on client marketing intelligence maturity, through measurement of upsell and cross-sell % into assigned clients, and success stories from partnerships.

Expertise & Solution Development

• Demonstrates wider understanding of data and analytics on marketing in order to build rapport and get buy-in from clients.
• Leverages data analysis & visualisations to surface actionable marketing insights, which are used to build a compelling marketing intelligence narrative for clients.
• Advocates for the use of cutting-edge solutions & competitive technologies - such as machine learning - to help clients' business performance.
• Recommends new analytics & data solutions to clients where gaps exist, and champions adoption within Incubeta if scalable.
• Demonstrates understanding of client marketing teams' planning, operations and processes, measured through the adoption of their marketing intelligence recommendations.
• Demonstrates marketing intelligence knowledge, and understanding of client challenges, through creation of blog posts, case studies & industry thought pieces.
• Proactively engages with updates across data, analytics, and the digital marketing sector, and successfully communicates relevant insights with the team and clients.
• Take time for research and development - stay up to date with the latest technologies, techniques and methods to inform our marketing intelligence narrative.
• Effectively communicates value of solutions to clients using knowledge of data, analytics, and industry updates.

Delivery Improvement

• Proposes, implements and/or contributes to ceremonies to maintain ongoing key client relationships (eg. regular performance reviews, roadmap meetings, business reviews), collaborating with other Incubeta client servicing teams as appropriate.
• Leverages best practices & frameworks (e.g. SCQA) to communicate recommendations to clients, with evidence to back up our proposals.
• Starts using tools & analysis techniques (e.g. SWOT) to understand their clients' organisations in more depth, and tailors their approach on the resulting insights.
• Confidently sets objectives on engagements with clients, and ensures they are met when defining short and long term client strategies, and delivering work.
• Keeps client objectives, customers and target audiences front of mind when consulting & providing recommendations.
• Manages client projects efficiently when leading on them: understanding the scope and success criteria of the project, following correct procedures to ensure consistency in delivery & communication.
• Consistently updates external and internal stakeholders on roadmap updates, milestones, and potential risks - conveying the value of Incubeta marketing intelligence solutions throughout.
• Triages, promptly responds and understands client inquiries, and can brief in other resources to help resolve challenges & delight clients.
• Independently delivers analytics and data solutions, leveraging best practices and scalable methods to provide impactful results.
• Actively gathers and incorporates feedback to improve delivery.
• Can review and improve quality of project documentation & deliverables where needed.

Client Engagement & Growth

• Cultivates strong and lasting relationships with clients through ownership of communication, and demonstrates understanding of their needs, expectations & goals, as measured through feedback.
• Ensures that all assigned high tier clients have a roadmap that outlines the strategic direction & advancement of marketing intelligence maturity through analytics & data solutions, by understanding their challenges & business objectives.
• Builds value propositions of analytics and data solutions, and can fit marketing intelligence into wider narrative of Incubeta impact on clients with evidence.
• Provides impactful contributions to pitches, new business opportunities and upselling - creating assets, presenting expertise & storytelling our vision where needed.
• Utilises their creativity and storytelling skills to present insights to clients and generate new opportunities.
• Owns their high tier clients, proactively providing recommendations & solutions to them - co-ordinating priorities where relevant.
• Successfully upsells additional solutions, in line with clients' objectives through understanding and knowledge of Incubeta offering.
• Performs analysis & communicates data led insights, which are used to inform clients about their overall business, to support them in their marketing & budgeting decisions.
• Demonstrates ownership of client communication with both internal & external stakeholders to achieve client objectives.
• Presents technical information to non-technical stakeholders clearly and confidently.
• Can lead business workshops with cross-functional client teams and ensure the resulting deliverables meet clients' expectations, working with Incubeta client teams as required.
• Engages audiences through effective presentations.

Leadership & Collaboration

• Fosters strong relationships with Incubeta teams across EMEA through mutual collaboration and feedback.
• Manages MI consultancy personnel in their market. Provides mentoring & coaching to support their development, oversees their outputs and act as escalation where required.
• Creates a performance-first culture in their team: rewarding innovation and technical excellence, and inspiring market-leading work.
• Develop & progress direct reports through feedback, direction & leadership.
• Support in the creation of L&D materials to help establish consistency in knowledge & storytelling.

Qualifications and Skills

• 7+ years of experience in digital analytics, consultancy, or client management, with a proven track record of delivering impactful data insights and projects.
• Demonstrable impact of measurement & data solutions
• Proven experience working in digital analytics & data, with proficiency in:
  • Web analytics platforms (inc. GA4)
  • Tag management systems (inc. GTM)
  • Data warehouses (inc. BigQuery)
  • Data visualisation tools (inc. Looker Studio)
  • Cloud solutions (inc. GCP)
  • Analysis
  • Modelling
• Strong client relationship management skills with an emphasis on client satisfaction and business growth.
• Knowledge of industry trends and the ability to apply this knowledge to client solutions.
• Deep understanding of media & customer lifecycle.
• Expertise in how to measure, target and optimise audience strategy.

Incubeta Company Values:

• Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
• Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
• Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
• Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements

Equal Opportunity Employer:

Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing

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