Marketing & Lead Generation Specialist

2 weeks ago

Pinelands, Western Cape, South Africa JSBC Labs Full time R144 000 - R172 800 per year

Job Title: Marketing & Lead Generation Specialist

Company: JSBC Labs

Location: Pinelands, Cape Town (In-Office)

Salary: R12 000 – R15 000 per month (experience dependent)

Job Type: Full-Time

Department: Marketing & Sales

About JSBC Labs

JSBC Labs is a growing technology company supporting clients across South Africa and international markets. We are looking for a Marketing & Lead Generation Specialist to help drive our inbound and outbound pipeline, execute campaigns, and support sales with strong marketing assets.

Responsibilities

Lead Generation

  • Execute inbound and outbound lead generation strategies.
  • Research and identify new business opportunities.
  • Build and manage targeted prospect lists.
  • Run outreach email sequences and LinkedIn engagement campaigns.
  • Qualify leads and pass opportunities to the Head of Sales & Partnerships.

Campaign Management

  • Plan and execute campaigns across LinkedIn, email and landing pages.
  • Track and optimise campaign performance and conversions.

Content & Brand

  • Maintain website content, case studies, product pages, and blogs.
  • Support creation of marketing collateral and brand assets.
  • Coordinate testimonials and customer success stories.

Marketing Operations

  • Manage automation workflows, CRM campaign flows, and basic lead scoring.
  • Ensure smooth MQL handover to sales.
  • Maintain accurate CRM data and reporting.

Sales Enablement

  • Create supporting documents including decks, one-pagers, and demo scripts.
  • Assist with demo environment preparation.

Requirements

  • Experience in marketing, lead generation, or digital content creation.
  • Strong writing and communication skills.
  • Understanding of CRM systems and marketing automation.
  • Ability to research and identify prospects.
  • Organised, proactive, and able to work in-office (Cape Town).

What We Offer

  • Monthly salary of R12 000 – R15 000.
  • Growth opportunities in a dynamic tech environment.
  • Exposure to both local and international clients.
  • A collaborative and supportive team.

How to Apply

Please email the following to

  • Your CV
  • An image of yourself
  • A cover letter explaining your interest and fit

Email Subject Line: Marketing & Lead Generation Specialist – Application

Job Type: Full-time

Pay: R12 000,00 - R15 000,00 per month

Work Location: In person

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