Freelance Senior Copywriter

Place within Organisation

• Part of the Creative Hub
• Works with a team of Traffic Managers, Creative Strategist, Creation Directors, Designers, Copy writers, Ad Developers and Client servicing teams.
• Works internally with all departments within the Creative Hub, and in-market teams and externally with clients.

Context for Incubeta set-up & operating model:

Incubeta operates with offices in various regions worldwide, and the creative team specifically is structured as a "hub model", think of it as a center of excellence for all things creative execution and delivery. The creative hub works closely with representatives and client owners from all over the network. Our delivery teams are spread across the globe; we have a mix of in-office and virtual teams.

Role Summary:

We are looking for a Senior Copywriter to join our global creative team, working on a major international software and technology client. Reporting to the Global Creative Director, you will be responsible for leading an international team of remote writers, overseeing the development of engaging headlines, captions, compelling calls to action as well as content syndications. Master assets will be created in US English. You will collaborate closely with a Senior Art Director to craft impactful digital, social, and paid media campaigns that resonate across global markets. Attention to detail is critical, as you will help establish and maintain quality assurance processes to ensure a 99% accuracy rate across all content.

Key Responsibilities:

• Lead and manage an international team of remote writers, providing guidance and ensuring quality output.
• Write compelling headlines, captions, and calls to action optimized for digital, social, and paid media platforms as well as content syndication for LinkedIn.
• Develop a master paid media copy guideline based on existing brand guidelines.
• Develop creative campaign concepts in partnership with the Senior Art Director.
• Oversee, along with the Senior Art Director, the localization and adaptation of content for multiple international markets and regions.
• Implement and uphold quality assurance processes to ensure a 99% accuracy rate in all copies.
• Work closely with designers, strategists, and media teams to ensure alignment between copy and visuals.
• Optimize content for SEO, ad performance, and platform best practices, including headlines, keywords, sitelinks and descriptions..
• Stay informed on digital trends, brand messaging, and audience insights to craft relevant and engaging content.

Qualifications & Experience:

• 5+ years of experience in copywriting, content strategy, or creative writing within a digital marketing or creative agency environment.
• Strong understanding of digital, social (particularly Linked In), and paid media content best practices.
• Experience leading a team of writers and managing content workflows.
• Exceptional writing and editing skills, with a keen eye for detail and accuracy.
• Ability to adapt messaging for different audiences, markets, and languages.
• Strong project management skills, ensuring content is delivered on time and meets quality standards. Familiarity with AI-driven content tools and automation is a plus.

Job Outcomes:

• Creative Impact: Deliver engaging, high-quality copy that drives campaign success.
• Accuracy & Quality Control: Maintain a 99% accuracy rate in all written content through rigorous quality assurance.
• Efficiency & Delivery: Manage multiple projects and meet deadlines without compromising quality.
• Localization & Adaptation: Ensure content resonates across global markets, adhering to regional nuances.
• Collaboration & Communication: Work effectively with internal teams and clients to ensure seamless creative execution.
• Innovation & AI Integration: Leverage AI tools to improve content efficiency and scalability.

Incubeta Company Values:

• Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
• Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
• Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
• Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing