Brand Manager- Sneaker Factory

1 week ago

Cape Town, Western Cape, South Africa TFG Full time

Key Responsibilities

  • Develop and execute brand strategies that position Sneaker Factory as a leading voice in the value lifestyle footwear and apparel.
  • Oversee the rollout of marketing campaigns across multiple touchpoints, including media, in-store activations, and event and most important, managing our brands.
  • Drive our CSI and local community initiatives.
  • Drive business KPIs and objectives , ensuring campaigns deliver on both brand-building and commercial goals.
  • Manage partnerships with footwear and apparel brands to create collaborative, and brand relevant campaigns in Sneaker Factory.
  • Work closely with the marketing, creative, merchandising and Ops Teams to ensure brand alignment and consistent storytelling.
  • Monitor and analyse market trends , consumer behaviour, and competitor activities to inform brand strategies and decisions.
  • Ensure Sneaker Factory's presence at store events that align with the brand's identity and objectives.
  • Manage Our Brand's presence across all offline and brick and mortar
    Manage a developing team consisting of a marketing coordinator, media coordinator as well as an intern.

Qualifications & Experience

  • Bachelor's degree or similar in Marketing, Brand Management, or a related field.
  • 3-5 years of experience in a Brand Management or Marketing role, preferably within the fashion, sneaker, or streetwear industries.
  • Proven experience in developing and executing successful brand campaigns and activations .
  • A deep understanding of the sneaker market , and value and aspirational sneaker and footwear brands
  • Strong business acumen with the ability to drive KPIs and commercial success .
  • Experience working with premium and heritage sneaker brands is a plus.

Skills

  • Creative and strategic thinker with a passion for sneakers, streetwear, and youth culture.
  • Strong project management and organisational skills , with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to build relationships with creative partners, influencers, and internal teams .
  • Strong understanding of digital and social media trends and how they can be leveraged to grow a brand.
  • Analytical and detail-oriented, with the ability to track and measure the success of campaigns.
  • Innovative mindset , always looking for new ways to push the boundaries of the brand.

Behaviours

  • Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
  • Business Insight - applies market and business insights in order to drive organisational objectives
  • Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
  • Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
  • Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions
  • Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
  • Organizational savvy - understands and navigates dynamics created by processes, systems, and people
  • Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

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