sales manager

22 hours ago

East London, Eastern Cape, South Africa Work Africa Full time R1 500 000 - R2 000 000 per year

SALES MANAGER (FMCG) / EAST LONDON – To achieve and maintain daily, monthly targets across all GT outlets within assigned routes, new business development, as well as maintaining existing Client Base. Must have a valid code 08 Driver's license, and be flexible, and available on week-ends.

Required Skills & Competencies

Strong field-sales leadership experience

High proficiency in Microsoft Excel for reporting, and data analysis

Ability to enforce operational standards and direct team discipline

Excellent negotiation and customer-relationship skills

High accountability, reliability, and attention to detail

Strong understanding of merchandising and FMCG sales practices

Proficient in reporting, documentation, and data-driven decision-making

Key Responsibilities

Sales & Route Control

Execute and monitor all daily sales activities across GT routes; Ensure accurate route sheets, order accuracy, and disciplined execution from the sales team; Maintain consistent store standards, including pricing, display quality, stock rotation, and branding compliance.

Chain Store Growth & Management

Visit each major chain-store customer twice per month; Check and document pricing, display quality, returns management, and product range; Negotiate increases in range or order quantities and document outcomes; Submit a monthly Chain Store Volume Report comparing current vs. previous month results with actions taken to drive growth.

Team Leadership & Development

Supervise Sales Representatives and Driver-Sales staff; Conduct daily morning briefings and end-of-day debriefings; Enforce completion of all daily operational documents, including route sheets, orders, and WhatsApp Snapshot Reports; Take immediate corrective or disciplinary action where performance gaps or absenteeism occur; Train staff in pricing, merchandising, and customer engagement; Collaborate daily with Dispatch and Telesales departments to prevent double deliveries, correct order issues, and resolve system discrepancies; Investigate and immediately correct any store overpricing or misuse of Fresh Bake branding; Ensure all SOP acknowledgements are signed and up to date; confirm and document training comprehension; Enforce all SOPs, including - Sales Growth Plan SOP, Order Desk Daily SOP, Promotional Material SOP (branding control), Price Adjustment Policy

Reporting & Verification

Daily: Submit a Snapshot Report with photos, list of stores visited, issues identified, and actions taken.

Weekly: Provide a Consolidated Sales Report (MTD/YTD vs. targets) every Saturday by 17:00.

Monthly: Submit route cost and fuel report, route/store profitability analysis, and progress summary by the 10th.

All reports must be typed, dated, and uploaded to the shared drive—WhatsApp messages are not accepted as official documentation.

Be prepared to provide original invoices, route sheets, photos, or any supporting documents on request.

Performance Measures

Achievement of GT volume targets

Month-on-month growth in chain store volumes

Team performance, discipline, and operational compliance

Accuracy and timeliness of reports

Store standards and adherence to SOPs


Salary: R15 – R20k, plus commission structure, company vehicle, company fuel

Work days – Monday – Saturday (flexibility on week-ends)

Application Process: Online applications will receive priority, or e-mail CV to , use "SALESMANAGERFB" as a reference. If you don't hear from us within 4 weeks of your application, please consider your application

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