Marketing Coordinator

Essential Duties and Responsibilities

• Assist in coordinating and execution of the SA Brand marketing strategy and brand plans to deliver the quarterly and annual brand objectives and goals as agreed and expressed in the Budget.
• Work closely with the Marketing Manager and Brand team to support seasonal ranges, campaigns and sales activities.
• Execute designing of print-ready artwork across omni-channel media (screen printing, embroidery, magazines, billboards, signage, social media and POS etc). This includes photo-editting.
• ogether with the Marketing Manager & Brand Manager foster an excellent working relationship with the Brand principal or regional marketing team.
• Coordinate and implementation of annual omni-channel marketing plans flowing from corporate objectives and merchandising and operations plans.
• Support Marketing Manager with the execution of all external communication (digital, radio, print, PR, point of sale, events, customer presentations, etc) as well as internal communication (catalogues, sales tools, intranet, newsletters, reviews).
• Assist in the identification and management of brand ambassadors.
• Work with local & international stakeholders, staff and suppliers to maintain communication consistency at all customer and staff touch points.
• Coordinate and execution of online & in-store solutions for promotional activities and visual merchandising campaigns and material.
• Engage with our community and respond to customer queries promptly and professionally via our social media channels.
• Take ownership of the brand's email marketing efforts by setting up and delivering engaging email compaigns on a monthly basis. Craft compelling messages that resonate with our subscribers and drive conversions.
• Be champion of the marketing budget tracker ensuring all Purchase Orders are reflecting correctly and submitted through to finance on time.
• Assist with customer research activities in store and the general marketplace.
• Maintain relations and flow of communications with the Merchandise and Operations Department.
• Coordinate all marketing activities and outputs to ensure that it is customer orientated and leads to a more involved, informed and improved customer experience.

Education & Experience Requirements

• Essential: Matric and relevant tertiary qualification in Marketing.
• Essential: Minimum 3 years experience in a similar marketing role within a retail/fashion environment.
• Have a deep understanding of digital marketing trends, techniques and best practices. Stay up to date with industry advances and showcase expertise in creating engaging content for various platforms. Exhibit strong strategic thinking and organizational skills.
• Demonstrate a proficiency in managing paid media campaigns including coordinating with external agencies. Leverage data-driving insights to optimize the campaign performance.

Core Competencies

• Planning and organizing skills
• Adapting and responding to change
• Deciding and initiating action
• Analysing
• Coping with pressure and setback

Skills and Abilities

• Strong administrative skills and attention to detail
• Good communicator and able to cope effectively under time pressure
• Good analytical thinking skills
• Resourcefulness
• Public Relations
• Project Management
• Partner Management
• Digital advertising & social media experience
• Graphic design (Photoshop or equivalent)
• Highly proficient in Excel, Word & Powerpoint
• Data Handling and Analysis

Job Types: Full-time, Permanent

Application Question(s):

• Do you have 3+ experience in a similar role with the retail/fashion environment?
• Do you based in Cape Town?
• What is your current or previous Cost to Company package?

Work Location: In person