Head of Amazon Ads

Head of Amazon Advertising & Performance MarketingLocation: Remote (Preference for Western / Western-aligned time zones)Type: Full-TimeReports to: CEOCompensation: Top-decile base + aggressive profit-based upsideThe Role – In One SentenceYou are the money engine on Amazon.You own every dollar that comes in the door through Amazon PPC/DSP and retail media — and you know exactly how to turn ad spend into profitable, compounding growth. No excuses, no "seasonality," no "the algorithm changed."Amazon is your home field. Other channels are tools you wield to support it.First 90 Days – Non-Negotiable OutcomesIf this doesn't excite you as a challenge, this isn't your role.Full Amazon Audit – Nothing UncheckedSponsored Products, Sponsored Brands, Sponsored Display, DSPCampaign structure, keyword targeting, audience segmentation, placementsListing quality: titles, bullets, images, A+ content, reviews, pricing, bundles → Result: full teardown with clear kill/scale/rebuild plan.New Testing Machine Live (Amazon-First)Minimum 20 new tests/week across: keywords, bids, creatives, angles, funnels, audiencesSystematic framework for A/B testing and rapid iterationClear "what we test / why we test / how we decide" playbookAmazon Profitability Benchmarks Hit or Clearly Tracked TowardTarget TACoS, ACOS, and blended ROAS defined and trackedPath to 3.5×+ blended ROAS across Amazon and supporting channels on meaningful spend$200k+/month in controlled, profitable ad spend (or ready to scale to that level sustainably)Founder IndependenceZero reliance on the CEO for copy, angles, hooks, or approvalsYou bring the ideas, tests, and decisions — Founder stays in vision and product, not ads.What You OwnYou are Head of Amazon Ads, but you understand the whole growth ecosystem.Amazon – Your Core BattlefieldAmazon PPC: Sponsored Products, Sponsored Brands, Sponsored DisplayAmazon DSP strategy and optimizationKeyword research, search term mining, and negative keyword strategyCampaign architecture (structure for scale, not chaos)Bid strategies (down-only, up/down, fixed bids, placement adjustments)TACoS/ACOS optimization and margin protectionLaunch strategy for new products, variants, and bundlesConversion & CreativeListing optimization: titles, bullets, imagery, A+ content, brand storeReview strategy, social proof, and UGC alignment with Amazon page assetsCreative strategy for Amazon ads (thumbnails, video, lifestyle, comparison ads)Angle and hook testing: performance-driven storytelling specifically for Amazon shoppersCross-Channel Support (Performance Marketing)Using Meta / Google / YouTube / TikTok selectively where they support Amazon growthRetargeting / remarketing flows that drive back to Amazon or DTC as neededLTV/CAC modeling across channels with Amazon as the core revenue driverMeasurement & EconomicsLTV/CAC and payback windows on Amazon-first journeysBlended ROAS across Amazon and supporting channelsReporting that the CEO can scan in 5 minutes and know exactly what's workingYou don't just "run ads." You design the acquisition system that scales profitably.Mandatory Prerequisites – No ExceptionsWe will check. This is not a "figure it out as you go" seat.You are (or were) a serious athlete.Competitive background (sport, endurance, combat sports, etc.)You train consistently and treat your body like a performance machine.You live the discipline you claim.You have personally scaled Amazon advertising profitably for a CPG/supplement or similar product brand.Not agency "I advised" fluff. Actual ownership of P&L outcomes.You can point to real brands, real spend, real results.You have taken a brand from weak returns (