CRO Manager

1 day ago

Cape Town, Western Cape, South Africa Hype Digital Full time R80 000 - R150 000 per year

About Hype Digital

Hype Digital is a Top Clutch Agency based in Cape Town, specialising in optimising human experiences through digital solutions. With a commitment to understanding user behaviours, leveraging AB testing and UX analysis, we create meaningful digital journeys that drive higher conversion rates. Join us in helping clients generate over $35 million in revenue.

We're known for our dynamic and crazy-fast work speed, our work hard, play hard culture, and our relationships-first mindset.

The Role

As a CRO Manager at Hype Digital, you'll own client accounts end-to-end: from onboarding and research through to test execution and reporting. You'll work closely with our design, development and data teams to deliver high-impact AB tests that move the needle for our clients. While primarily based in our Cape Town office, this role allows for flexibility to work remotely.

Key Responsibilities

Client Management

  • Lead client onboarding: Kickoff calls, Spag Sesh facilitation and discovery documentation
  • Manage weekly/bi-weekly client calls and communications (Slack, WhatsApp, email)
  • Present research findings, test results and strategic recommendations
  • Deliver EOM/EOQ performance reports demonstrating ROI and revenue impact

Research & Strategy

  • Conduct comprehensive CRO research using multiple qualitative and quantitative methodologies
  • Perform behavioural analysis using tools like Microsoft Clarity
  • Prioritise test hypotheses using PXL framework
  • Develop data-backed testing roadmaps for clients across various industries: ecom, lead gen, saas, B2B, igaming etc

Testing & Execution

  • Setup and manage AB testing tools (VWO, Convert)
  • Configure test events, metrics and GA4 audience integrations
  • Brief designers and developers on test requirements
  • Conduct thorough QA before test launch
  • Monitor tests for statistical significance and data integrity
  • Package winning test code for client dev implementation

Analytics & Reporting

  • Work with data analysts to ensure proper tracking and event setup
  • Analyse test results and provide clear recommendations (abandon, iterate, implement)
  • Build and maintain test tracking dashboards in Looker Studio

Operations

  • Manage projects via Project Management Tool
  • Maintain test backlogs in Airtable for clients
  • Take initiative in streamlining and optimising internal and external CRO operations

Qualifications

Must Have

  • 3+ years of hands-on CRO/AB testing experience
  • Proficiency with AB testing platforms (VWO, Convert, Optimizely or similar)
  • Strong working knowledge of Google Analytics 4 (event setup, audiences, reporting)
  • Understanding of statistical significance and test validity
  • Account and project management skills
  • Excellent client communication and presentation skills
  • Strong analytical and problem-solving abilities
  • Ability to work at pace in a fast-moving agency environment

Good to Have

  • Experience with Microsoft Clarity or similar behavioural analytics tools
  • Shopify expertise (theme structure, Liquid, custom integrations)
  • UX/UI knowledge and design sensibility
  • Experience with Looker Studio / data visualisation
  • Background in both lead generation and ecommerce verticals
  • Familiarity with Project Management Tools and Airtable
  • Bachelor's degree in Marketing, Business, Psychology or related field

What We Offer

  • Competitive salary with performance-based growth
  • Hybrid working model (Cape Town office + remote flexibility)

  • Conversion Rate Optimization

    3 days ago

    Cape Town, Western Cape, South Africa Initiate International Full time R500 000 - R1 000 000 per year

    A dynamic opportunity is available for a Conversion Rate Optimization (CRO) Specialist in Cape Town, focused on optimizing and managing conversion rates for marketing campaigns. This role involves conducting in-depth analysis and testing to identify the most effective strategies aimed at improving acquisition conversions. The ideal candidate will be deeply...

  • Associate manager

    3 days ago

    Cape Town, Western Cape, South Africa The Legends Agency Full time R250 000 - R750 000 per year

    Job Title:Headhunter / Talent Acquisition SpecialistLocation: Remote (UK Based Recruitment Company)Industry Sectors:Biotech & PharmaceuticalCDMO & CROHealth CommunicationsMedical TechnologyJob Description:We are seeking an experienced Headhunter/Talent Acquisition Specialist to join our dynamic recruitment team. The ideal candidate will have a proven track...

  • Growth Marketing Manager

    1 week ago

    Cape Town, Western Cape, South Africa Lula Full time R90 000 - R120 000 per year

    OVERALL PURPOSE The Growth Marketing Manager is responsible for designing and executing data-led growth initiatives that increase acquisition and conversion across funding and banking products. This includes website optimisation, conversion rate improvements, managing paid digital agencies, and supporting brand-aligned campaigns that drive measurable...

  • Growth Marketing Manager

    1 week ago

    Cape Town, Western Cape, South Africa fb20f860-3fae-4583-81ba-81c8586f6661 Full time R90 000 - R120 000 per year

    OVERALL PURPOSEThe Growth Marketing Manager is responsible for designing and executing data-led growth initiatives that increase acquisition and conversion across funding and banking products. This includes website optimisation, conversion rate improvements, managing paid digital agencies, and supporting brand-aligned campaigns that drive measurable pipeline...

  • Growth Marketing Manager

    1 week ago

    Cape Town, Western Cape, South Africa fb20f860-3fae-4583-81ba-81c8586f6661 Full time R1 200 000 - R2 400 000 per year

    OVERALL PURPOSEThe Growth Marketing Manager is responsible for designing and executing data-led growth initiatives that increase acquisition and conversion across funding and banking products. This includes website optimisation, conversion rate improvements, managing paid digital agencies, and supporting brand-aligned campaigns that drive measurable pipeline...

  • Paid Media Manager

    1 week ago

    Cape Town, Western Cape, South Africa Keen Full time US$60 000 - US$120 000 per year

    About Keen:At Keen, we don't just deliver services - we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands. Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that...

  • Paid Media Manager

    1 week ago

    Cape Town, Western Cape, South Africa Keen Full time R1 000 000 - R3 000 000 per year

    About Keen:At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands. Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that...

  • Technical SEO Specialist

    3 days ago

    Cape Town, Western Cape, South Africa The Legends Agency Full time R250 000 - R300 000 per year

    The Business: Effer Ventures is an operationally-heavy investment business. The group is currently focused on rolling up staffing and recruitment businesses in the UK as well as a leading Employer of Record and recruitment business in South Africa. The model is to drive digitalisation and operational efficiency across the business, leading to an...

  • Sales Enablement and Operations Partner

    3 days ago

    Cape Town, Western Cape, South Africa Execo Full time R500 000 - R750 000 per year

    Are you the person who loves turning sales chaos into operational clarity? What if you could take that skill and not just support a sales team, but build the operational DNA of a brand -new global hub from the ground up? This is your chance to be a founding member of our Cape Town GTM team. We're not looking for a traditional admin; we're looking for an...

  • Account Executive

    1 day ago

    Cape Town, Western Cape, South Africa Execo Full time R1 000 000 - R1 200 000 per year

    You're a closer. You know how to run a deal. But are you bored of selling the same single "widget" day in and day out?What if your portfolio was a complete toolkit for modern business growth—from AI data labeling and HubSpot Ops to high-velocity Sales Development? This is your chance to become a true "bilingual" strategic partner: fluent in complex,...