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Copywriter

2 weeks ago

Pretoria, Gauteng, South Africa Water Tower Group Full time

This role is responsible for creating high-quality, persuasive, and engaging written content that supports marketing objectives, brand positioning, and audience engagement across multiple digital platforms. The position plays a key role in content development, copywriting, campaign support, and content strategy execution.

Key Responsibilities Copywriting for Marketing

  • Create persuasive, action-driven copy for digital marketing materials, including website landing pages, email campaigns, social media advertising, and product descriptions

  • Develop compelling headlines, taglines, and calls-to-action aligned with marketing objectives

  • Write engaging copy for campaign and product launches to attract and retain audience interest

Content Writing & Engagement

  • Produce engaging, informative, and value-driven content such as blog posts, articles, case studies, and guides

  • Develop content that educates audiences and supports thought leadership objectives

Content Marketing & Strategy

  • Research industry trends, audience behaviour, and competitor content to inform content creation

  • Support content marketing initiatives that drive traffic, engagement, and lead generation

  • Participate in content planning and contribute ideas aligned with strategic goals

  • Identify content gaps and propose new topics relevant to target audiences

  • Ensure all content aligns with approved brand voice, messaging, and objectives

  • Contribute to the creation and maintenance of the monthly content calendar

Brand Voice & Messaging

  • Maintain a consistent brand voice across all digital platforms

  • Adapt writing style to suit different brands, formats, audiences, and communication channels

Collaboration

  • Work closely with marketing, design, SEO, and social media teams to support campaign objectives

  • Collaborate with designers to ensure content complements visual elements and enhances user experience

Research & SEO Optimisation

  • Conduct in-depth research to ensure content accuracy, relevance, and value

  • Apply SEO best practices, including keyword usage, meta descriptions, and internal linking

  • Perform keyword research to inform content creation and optimise existing content

Fact-Checking

  • Verify facts, data, and sources to ensure accuracy and credibility

  • Maintain high standards of content integrity and reliability

Editing & Proofreading

  • Edit and proofread content for clarity, consistency, grammar, and tone

  • Ensure content meets quality standards before publication

Campaign Support

  • Create promotional and informational content to support marketing campaigns

  • Assist with content development for digital campaigns and audience engagement initiatives

Analytics & Continuous Improvement

  • Monitor content performance using analytics tools

  • Apply data-driven insights to improve content effectiveness and future strategies

Qualifications

  • Education: Degree, diploma, or certificate in a relevant field

  • Experience: Minimum of 4 years relevant industry experience

Additional Information What This Role Offers

  • A collaborative and creative working environment

  • Opportunities for professional development and skills growth

  • Exposure to a variety of projects across different industries

  • Office-based benefits and team engagement initiatives

Application Process

  • Shortlisted candidates must be available for both online and in-person interviews

  • No telephonic enquiries

  • If no response is received within 15 working days, the application may be considered unsuccessful

  • Applicants are encouraged to apply only if all listed criteria are met