Digital Growth Marketing Manager

1 day ago


Cape Town, Western Cape, South Africa Sonata One Full time R120 000 - R180 000 per year

Sonata One is a rapidly scaling, regulated fund services and technology (fintech) business. We're The Private Funds Clearinghouse, connecting more than 53,000 investors with 6,500 funds and 180 fund managers around the globe. Our vision is to change the paradigm of private markets investing through harmonising the end-to-end investment process within one platform. Investors benefit from a seamless, one & done experience across the fund lifecycle (from fund selection and subscription through to settlement and reporting) underpinned by a globally compliant KYC passport and 24/7 support. Fund managers can raise capital faster at a lower cost from a wider pool of pre-approved investors. Founded in 2015, Sonata One has a presence in eight locations worldwide including the US, UK and Luxembourg, Guernsey, South Africa and Mauritius.

We operate as #OneGlobalThread in line with our values: We
challenge
the norm, we
change
the way we think and work, by
connecting
systems and people, while
committing
to our vision and each other. We are now looking to recruit an experienced Digital Growth Marketing Manager to join our global team.

Position Overview:

The Digital Growth Marketing Manager is responsible for building and scaling Sonata One's digital growth engine across the full funnel. The successful candidate will own performance across the website, analytics, paid and organic channels, attribution tracking, and digital optimisation, with a focus on driving measurable conversion and pipeline growth.

This role requires a strategic, data-led marketer who is also confident executing hands-on work across digital platforms. The ideal candidate will have proven experience in SaaS or financial services, a strong technical understanding of analytics and tracking, and the ability to turn data into commercial outcomes.

Responsibilities:

  • Website, Tracking and Analytics

The successful candidate will be accountable for end-to-end performance of the Sonata One website, including optimisation, conversion paths and user journey tracking. They will implement and maintain full GA4 analytics, event tagging, attribution models and behavioural reporting across the funnel. They will lead on technical and AI-ready SEO, manage WordPress and landing pages, and integrate HubSpot and other martech systems to ensure full data visibility.

  • Lead Generation and Campaign Management

The role will oversee multi-channel digital campaigns across Google, LinkedIn, Meta and other platforms, ensuring effective targeting, retargeting and lookalike audience development. The successful candidate will manage PPC, Performance Max and paid media strategies across multiple geographies, optimise spend against CAC and MQL targets, and report performance clearly and consistently.

  • Growth Strategy and Commercial Alignment

The role will define and deliver the digital growth strategy, translating it into actionable plans and measurable outcomes. This includes working closely with Sales, Product and CRM teams to align MQL to SQL processes, enabling full pipeline and revenue attribution. The successful candidate will test and scale new channels, audience segments and acquisition levers, and support CRM-led nurture journeys.

  • Content, Brand Visibility and Internal Digital

The Digital Growth Marketing Manager will build and manage a library of video content for use across web and campaign channels, support SEO-led content planning, and lead digital PR and link-building strategies. The role will also support internal communications through ownership of the Sonata One intranet.

  • Planning and Reporting

The successful candidate will develop and own growth KPIs, dashboards and regular reporting cycles. They will present insights and recommended actions to senior leadership, prioritising continuous testing, iteration and performance improvement.

Skills and Experience
Essential

  • Proven experience in B2B digital growth marketing, ideally within fintech, SaaS or financial services
  • Strong technical capability across GA4, SEO, PPC, attribution and funnel analytics
  • Ability to manage web platforms and landing pages including WordPress, HTML and CSS
  • Experience working with data and visualisation tools such as BigQuery, Tableau, Looker or Grafana
  • Demonstrated ability to build and optimise multi-channel lead generation campaigns
  • Experience with CRM and marketing automation platforms, ideally HubSpot
  • Able to work across multiple markets and audiences
  • Strong analytical, commercial and execution focus

Desirable

  • Experience with AI-led SEO and optimisation tools
  • Knowledge of CRO, A/B testing and UX experimentation
  • Experience scaling campaigns in highly regulated or niche B2B environments
  • Previous involvement in attribution modelling and MQL to SQL processes

Being part of Sonata One provides a collaborative and inclusive work culture that values innovation and diversity. We believe in the power of our unique mission and we all work together towards that one single goal. We also believe in being real. We're not a big corporate. Everyone has an important role to fulfil, and your contribution will be an integral part of our success story.

Benefits:

  • Private Medical Insurance
    – Comprehensive coverage to support your health
  • Life Insurance
    – Peace of mind for you and your loved ones
  • Income Protection
    – Financial support when you need it most
  • Hybrid Working
    – Supporting work/Life Balance
  • Annual Leave
    – With extra days that grow the longer you're with us
  • Pension Scheme
    – Employee matched helping you plan confidently for the future
  • Wellness Budget
    – Investing in your health with a gym membership
  • Employee Assistance Program
    – Confidential, 24/7 support for life's ups and downs
  • Enhanced Maternity, Paternity & Adoption Leave
    – Because family matters
  • Career Training & Development
    – Ongoing learning opportunities to help you grow
  • Paid Volunteering Day
    – Take time to give back to causes you care about


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