Digital Marketing Manager

4 days ago

Cape Town, Western Cape, South Africa Boardroom Appointments Full time R1 000 000 - R3 000 000 per year


QUALIFICATIONS AND EXPERIENCE:

The ideal candidate should demonstrate the following qualifications and experience:

Minimum requirements:

  • 5 - 8 years in a relevant marketing role (digital marketing preferred)

  • Team leadership experience

  • Experience developing and implementing successful digital campaigns

Advantageous requirements:

  • Relevant degree in marketing

  • Experience working for a tech or digital product company

YOUR RESPONSIBILITIES WILL INCLUDE:

Develop and manage marketing strategies and campaigns

  • Develop and manage digital marketing campaigns in line with the products strategic objective
  • Collaborate with cross-functional teams to ensure integration with the full product and go-to-market life-cycle

Oversee social media, paid and SEO strategies

  • Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement
  • Ensure SEO best practices are implemented and maintained on the websites and blog posts
  • Along with the Digital Marketing Coordinator, plan and execute paid advertising campaigns (PPC) across platforms like Google Ads, social media ads, and other relevant channels

Copywriting and content management

  • Maintain a strong brand voice and ensure content aligns with the company's values, tone, and brand guidelines
  • Oversee content calendar management and ensure all content pillars are aligned with the strategic objective
  • Supervise the creation of high-quality and engaging content for various digital channels, including websites, social media, blogs, and email campaigns
  • Conduct PR activities, including writing articles, arranging interviews and organising events
  • Proofread and copy edit comms for both internal and external projects
  • Assist with UX copywriting from time-to-time

Manage vendor relationships

  • Manage relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant party

Tracking campaigns

  • Guide the Digital Marketing Coordinator, in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
  • Monitor the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
  • Oversee the monthly and quarterly compilation and presentation of reports

Team leadership

  • Manage and mentor a team of digital marketing professionals, fostering their growth and performance. Provide guidance and direction.
  • Conduct monthly check ins to ensure the team remains engaged, motivated and high performing
  • Ensure that roles and responsibilities are up to date as and when the business needs change
  • Participate in the recruitment process to ensure the attraction and retention of the best talent

COMPETENCIES:

  • Analytical and diagnostic skills
  • Critical thinker and natural problem solver
  • Insatiable curiosity and willingness to learn
  • Strong collaborator and willing to take initiative to assist and support colleagues
  • Organised and able to work under pressure
  • Excellent communication and interpersonal skills for effective end-user interaction.
  • Ability to work independently and in a team-oriented, collaborative environment.
  • Strong problem-solving skills and attention to detail.

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