Brand Strategist

1 week ago

Cape Town, Western Cape, South Africa Global One Full time R900 000 - R1 200 000 per year


Job brief

The brand strategist will be responsible for developing and executing GLOBAL ONE's brand strategy. This will include conducting market research, analyzing consumer behavior, and creating initiatives to enhance brand awareness and loyalty. The brand strategist will also be responsible for maintaining GLOBAL ONE's identity and positioning in the digital space.

Requirements

-Bachelor's degree in marketing, communications, or a related field

-3-5 years of experience in brand strategy or a related field

-Experience with market research and consumer behavior analysis

-Strong strategic thinking and problem solving skills

-Excellent written and verbal communication skills

Responsibilities
Gather feedback from sales and analyze consumer behavior to define our companys positioningCraft our differentiation strategyCreate guidelines that define our companys voice both online and offline (including terminology and slogans)Brief our creative team about marketing projects theyll be working on (for example ebooks, email campaigns and advertising banners)Conduct competitive research to identify our strengths and weaknessesDesign promotional campaigns for new products and marketsDevelop our social media strategyAssess the performance of our advertising campaigns and eventsAnalyze market trends and identify new opportunities and challenges

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