Growth Marketing Manager

Who are we?
Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture us that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realize their dreams.

About The Role
We're seeking a Growth Marketing Manager to lead full-funnel growth initiatives that drive measurable business results — from customer acquisition to lifecycle optimization. This is a cross-functional role that blends performance marketing, product thinking, data-driven experimentation, and strategic storytelling to fuel user and revenue growth.

You will be responsible for strategizing, executing, and optimizing campaigns across digital channels, as well as developing frameworks for continuous testing and iteration. If you're a creative yet analytical marketer who thrives in a fast-paced, test-and-learn environment, we want to hear from you.

What will you do?
Key Responsibilities

• Customer Acquisition: Own paid marketing campaigns across key channels: Google Ads, Meta, TikTok, YouTube, LinkedIn, and programmatic display Build and manage campaigns to drive high-quality traffic, conversions, and lower CAC Continuously optimize bidding strategies, creative, and targeting based on performance data
• Growth Experimentation & CRO: Design and execute A/B tests across the marketing funnel (landing pages, ads, emails, onboarding flows) Work with product and design teams to improve conversion rates and reduce churn Create testing roadmaps and develop clear hypotheses tied to KPIs
• Data & Analytics: Track and report performance of all growth initiatives using analytics tools Monitor core growth metrics: CAC, LTV, retention, payback period, MRR/ARR, etc. Build dashboards to provide visibility to cross-functional teams and leadership
• Lifecycle & Retention Marketing: Develop email, SMS, and push marketing strategies to increase engagement and customer retention Create segmented drip campaigns and onboarding sequences aligned with customer behaviour Work with CRM and product marketing to personalize and automate lifecycle journeys
• Cross-Functional Collaboration: Collaborate with marketing, product, sales, and content teams to align growth initiatives with company goals Feed insights from experiments into brand, UX, and product roadmaps Partner with agencies or freelancers as needed to scale operations

Qualification and Experience

• Bachelor's degree in Marketing, Business, Data Analytics, or related field
• Proficient in MS Office 365
• 4–6 years of hands-on experience in growth or performance marketing roles
• Strong experience with paid digital advertising and campaign management (Meta, Google, TikTok, etc.)
• Proficiency in Google Analytics, marketing attribution tools, and A/B testing platforms
• Familiarity with marketing automation (e.g., HubSpot, Klaviyo, Iterable) and CRM tools (e.g., Salesforce)

Preferred Skills And Attributes

• Excellent quantitative and analytical skills; you're comfortable with SQL, spreadsheets, and interpreting data models
• Strong project management and prioritization skills
• Creative thinker who can blend storytelling with science in growth campaigns
• Results-oriented mindset with a bias toward experimentation and iteration
• Experience in startups or scaling brands is a strong plus
• Advantageous: Familiarity with mobile attribution, affiliate marketing, or growth hacking tools

Key Performance Indicators (KPIs)

• Customer acquisition cost (CAC)
• Conversion rate (CVR) across funnel stages
• Monthly active users (MAU) or paying users
• Revenue growth / ARR / LTV:CAC ratio
• Churn rate and retention metrics
• ROI of paid campaigns

Build a successful career with us
We're all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Core Competencies
Being resilient - Contributing through others

Collaborates - Contributing through others

Cultivates innovation - Contributing through others

Customer focus - Contributing through others

Drives results - Contributing through others

Turnaround time
The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.

Our commitment to transformation
The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.