Senior Multimedia Marketing Specialist

1 week ago

Johannesburg, Gauteng, South Africa Hire Hangar Full time

Senior Multimedia Marketing Specialist (YouTube)
Location: Remote (Must Be Available During U.S. Eastern Time Hours)
Position Type: Full-Time
Reports To: Executive Leadership

About the Role
We're seeking a Senior Multimedia Marketing Specialist to lead and expand our video and podcast strategy across YouTube, podcast platforms, and social channels. In this role, you'll oversee end-to-end production, bring a strategic approach to content planning, and play a central part in audience growth and engagement.

This is an ideal opportunity for a creative strategist who thrives at the intersection of content, analytics, and storytelling—someone who can manage execution while staying focused on performance and brand impact.

Key Responsibilities

  • Lead podcast production from guest booking to post-production coordination

  • Design and implement a video-first content strategy to grow YouTube viewership and retention

  • Repurpose long-form content into platform-specific assets for Instagram, TikTok, LinkedIn, and more

  • Collaborate with editors and designers to ensure on-brand, high-quality content delivery

  • Create visual and promotional assets using Canva, Adobe Suite, or CapCut

  • Draft and publish newsletters, blog content, and resource materials aligned with product goals

  • Optimize media assets on web platforms (e.g., WordPress) for SEO and discoverability

  • Track and analyze performance via YouTube Studio, HubSpot, and analytics tools to inform content decisions

  • Engage with audiences across video and podcast platforms to build retention and loyalty

  • Support customer success with educational content such as onboarding and tutorial videos

Qualifications

  • 3–5 years of experience in content marketing, podcast production, or multimedia strategy

  • Proven ability to grow YouTube and podcast audiences through data-driven experimentation

  • Strong track record of turning long-form content into high-performing, cross-channel campaigns

  • Solid understanding of SEO, YouTube algorithms, and platform-specific best practices

  • Hands-on experience with content tools such as Canva, Adobe Creative Suite, CapCut, HubSpot, and WordPress

  • Strong project management and communication skills in a fully remote work environment

  • Strategic thinker with a balance of creative vision and performance focus

Additional Requirements

  • Must be available during U.S. Eastern Time business hours for live sessions, collaboration, and team syncs

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