Director, Account Based Marketing

Make an impact with NTT DATA
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive.

Key Responsibilities:

• • Advise and consult with industry business leaders and sales leaders to develop a global industry marketing strategy designed to achieve growth targets.

  • Works with business leaders and regions on strategic accounts and account segmentation for marketing programs (incl. awareness, demand gen and ABM).

  • Work with industry business leaders, portfolio and BFA leaders, on value prop (brand messaging and points of differentiation) development and interact with global practices, regional teams and ABM teams to ensure value props are understood, relevant for clients and fit for purpose.

  • Analyze market trends, customer insights, and competitive landscape to refine industry-focused campaigns.

  • Act as the single point of contact into Global Marketing Communications Headquarters (NTT DATA Group Corp) to ensure alignment with industry marketing globally – especially on global industry events and for executive engagement opportunities.

  • Create industry thought leadership, content and case studies, working closely with global marketing and regions on verticalizing global campaigns.

  • Partner with the regional ABM teams to create account-specific messaging and industry-focused content for high-value accounts to drive growth.

  • Develop demand gen programs to meet various business targets (new buyer group expansion, new logo, etc.).

  • Work with Analyst Relations, Public Relations and Alliance teams to enhance and promote market leadership, highlight business leaders as experts in their field, document client success stories.

  • Proactively communicate and collaborate with business stakeholders and Marketing team members to maximize information-sharing and drive positive results.

  • Work with global sales enablement teams on upskilling and educating sales.

  • Identify new marketing opportunities through industry research and news monitoring, and participation in industry and/or marketing organizations and events in collaboration with regional marketing

  • Manage and adhere to budget, maintain vendor and agency relationships, and oversee related contracts and payments.

Knowledge and Attributes:

• Understanding of the respective sector's industries, including broader issues and client pain points.

• Knowledge of marketing-related business practices, including ABM, demand gen, external communications, events, market research and digital marketing technology and tools.

• Demonstrated history of planning successful integrated marketing programs and events.

• Effective communication and influencing skills and adaptable communication style for interacting with business leaders, team members and clients.

• Strong project management and organization skills to plan and execute marketing initiatives and juggle competing priorities.

• Demonstrated ability to work in a matrixed global environment.

• Demonstrate commercial acumen and an understanding of NTT DATA's strategy and business model, including the levers that make the company commercially successful.

• Has a collaborative style and builds relationships across teams to achieve objectives. Can give and receive feedback to improve team performance. Takes a customer-centric view, bringing together the whole of NTT DATA for the benefit of the customer.

• Has the ability to communicate with impact and influence stakeholders at all levels in the organization. Manages own energy levels, demonstrates empathy and uses active listening to quickly build rapport.

• Exposure and understanding of different cultures and approaches.

Academic Qualifications and Certifications:

• Bachelor's degree or equivalent in marketing, business, communications, or a related field.

• Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Required experience:

• Minimum of 5 years of relevant industry marketing experience or experience working within the industry sector.

• Minimum of 10 years of relevant marketing experience with demonstrated ability to independently drive marketing programs..

Workplace type:

About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services.  Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

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