Digital Marketing Paid Media Specialist

4 days ago

South Africa VirtuHire Full time R120 000 - R240 000 per year

We are looking for a base to medium-level Digital Marketing Specialist to provide critical, part-time support for our paid advertising campaigns. This is an excellent opportunity for an analytically-minded individual to take ownership of account performance and help us grow our client base.

This is a flexible, part-time position focused on the optimization, maintenance, and creation of key advertising channels. The ideal candidate will help manage accounts across different business models (B2B and B2C).

Requirements

Key Responsibilities:

  • Campaign Management: Review, optimize, and maintain six Google Ads accounts and approximately three Microsoft Ads accounts.
  • Meta Campaign Creation: Create and manage new Meta campaigns monthly for about four accounts, including strategy development and campaign build-out.
  • Account Optimization: Conduct ongoing maintenance, look for strategic growth opportunities, and perform full account restructures if necessary.
  • Performance Tracking: Ideally, be able to identify and troubleshoot issues with conversion metrics in Google Tag Manager and GA4 to ensure the whole customer journey is charted.
  • Agency Growth: Provide strategic ideas on how to implement Google Ads and social media campaigns to grow the agency itself.

Attributes:

  • Platform Expertise: Proven experience with Google Ads, Microsoft Ads, and Meta campaigns.
  • Analytical & Strategic Mindset: Must have a deep analytical mind, strong strategic analysis skills, and a broader outlook on using other tools.
  • Market Knowledge: Stays updated with the latest happenings and has a good understanding of the markets (specifically the English market context).
  • Communication & Reliability: Must be highly communicative, punctual, and forthcoming with regular updates (e.g., a short email at the start and end of the week).
  • Independent Thinker: Must not have an over-reliance on AI for analysis; we are entrusting all accounts to them for daily, human-driven optimization.
  • Creative Skills (Bonus): Some creative skills, such as experience using Canva, would be beneficial for campaign creation, but the strategy and building are the most critical elements.

Time Commitment:

  • Initial commitment is 10 to 20 hours per month.
  • Potential to increase hours up to 40 hours per month as new clients are onboarded, with the long-term goal of moving into a full-time role.
Benefits

Compensation: Compensation will be discussed if you were to get to the next stage of the interview pricess. The compensation has the potential to double or triple as the client base grows and more work comes in.

Flexible Schedule: The role offers flexible, asynchronous working hours—what matters is that tasks (X, Y, and Z) are completed by the end of the week.

Growth Potential: Strong potential for increased hours (up to 40 per month initially) and the aim to move the role to a full-time position as the agency expands.

Support: Availability to jump on calls to discuss work when needed.

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