Head of Soccer

Do you eat, breathe, and live soccer?

We're searching for a
Head of Soccer
who can turn passion into performance — leading the transformation of our
soccer betting business
across both
digital platforms and retail outlets
.

This is more than a management role. It's about vision, leadership, and creating a soccer betting experience that South African fans can't get enough of.

You'll have the full support of a talented
marketing team
, a
data specialist
, and close collaboration with the
Head of Digital
and
Head of Retail
— but you'll be the driving force behind the strategy, innovation, and execution that takes our soccer portfolio to the top of the table.

Your Mission

• Lead and execute the
  growth strategy
  for soccer betting across online and retail channels.
• Use
  data analytics, player insights, and live trends
  to drive daily performance and decision-making.
• Reimagine and modernise
  the soccer product — leveraging technology, AI, and data to elevate engagement.
• Partner with marketing and digital teams to roll out
  creative campaigns
  that attract new customers and keep current players loyal.
• Track competitor activity, market trends, and customer behaviour to stay ahead of the game.
• Be the
  internal champion for soccer
  , inspiring teams to think bigger and deliver a world-class product.

What You Bring

• Minimum
  5 years' experience
  in sports betting, with a proven focus on soccer.
• Strong
  commercial acumen
  and a track record of driving revenue growth in digital and/or retail environments.
• Deep understanding of
  soccer betting markets
  , player habits, and customer motivations.
• Confident working with
  data and analytics
  to shape strategy and optimise results.
• A creative, high-energy leader who thrives in fast-paced, performance-driven settings.

What Sets You Apart

• A genuine
  passion for the game
  and the industry.
• Strategic thinking matched with the ability to execute at speed.
• Leadership that empowers teams to achieve measurable success.
• Curiosity for
  innovation, AI, and next-generation product evolution
  .

How We'll Measure Success

• Growth in
  soccer betting revenue
  across all platforms.
• Increased
  customer acquisition, engagement, and retention
  .
• Ongoing
  product innovation
  and rollout of market-first features.
• Improved
  campaign ROI
  and
  market share uplift
  .

This is your chance to lead South Africa's soccer betting story — to blend passion, innovation, and commercial firepower into something truly game-changing.

If that sounds like you, let's talk.

Would you like me to make it sound more
corporate and executive-level
(for senior hires from major operators), or
dynamic and fan-focused
(to appeal to energetic, mid-senior candidates with operational drive)?