Assistant Brand Manager

Assistant Brand Manager

Role purpose:

The Assistant Brand Manager will support the Brand Manager and Marketing Manager in building and executing the marketing strategy and delivering on the brand's purpose of creating value for customers and stakeholders through all day-to-day activities and campaigns. They will also work independently on specific projects and manage their campaigns from strategy to execution. They will support and help guide the marketing team from a brand alignment, communication, and execution perspective. They will work closely with the Ad Operations Manager in order to meet the deadlines and expectations of business.

Role Description:

• Support the creation and implementation of brand strategies with the Brand Managers and Marketing Manager, and effectively monitor the progress and impact of the strategy through analysis of sales, customer data and other performance measures.
• Ensure all communication content and channels, media selections and related endeavors are aligned with the Brand strategy.
• Support the Brand Manager on the day-to-day running of the brand activities.
• They will be accountable for their own brand, communication, campaign, media and production projects as delegated to them.
• Develop and sustain the brand for new businesses, ensuring alignment of brand strategy with the overall business strategy and core marketing strategy.
• Develop and maintain long term, profitable relationships with customers and suppliers, determining and evaluating potential customers, customer segmentations and suppliers, and ensure effective communications.
• Negotiate contracts with customers and suppliers or tender for institutional contracts
• Constantly measure the effectiveness of the implementation of all marketing strategies and provide reports on this to the rest of the team.

Qualifications and Experience:

• Degree or diploma in Marketing, Brand Management, IMM or similar – (essential)
• +3 years' experience in marketing or similar environment, with experience executing brand management and communications strategy for a large and well recognized brand/ organization.
• Strong commercial acumen and understanding of the media landscape within the broader retail industry – (essential).
• In-depth experience supporting advertising or marketing initiatives for retail, FMCG or similar brands or products through multiple media channels (social media, print, digital, etc.) – (essential).
• A strong marketer from a branding and strategy perspective with proven track record
• Strong proficiency in MS Office – (essential) and presentation skills to C-suite level

Key Competencies and Work Ethic:

• Brand Management skills – Able to implement a brand plan and guidelines, as well leverage brand knowledge in the measuring and reporting of brand effectiveness. Understands how to apply pro-active brand building.
• Passionate about the customer and obsessed with the latest consumer products and trends and making customers' lives easier.
• Analytical and data-driven with good problem-solving skills - Develops integrated channel plans by maintaining a multi-channel customer centric approach; in parallel, links all initiatives to business results and understands how to measure success accordingly.
  • Business awareness – Understanding of business principles in the media environment and how to leverage insights to identify opportunities and deliver value.
• Ability to work under pressure and under tight time constraints, efficiently prioritising workloads, balancing multiple priorities and managing time effectively in a high-volume, fast-moving environment.
  • Planning and organising - including planning, deadline management and attention to detail. Is organised with a focus on execution, quality and improving processes.
• Excellent communication skills – Able to communicate effectively, convert complex concepts into simple, well-articulated messages, deliver compelling presentations to C-suite level execs and articulate performance strategy, rationale and ideas.
• Self-motivated and driven with strong integrity - take accountability for actions and mistakes.
• Team player and collaborative partner - Works effectively across functions and as part of a multi-disciplinary team. Is collaborative and able to build sound, professional relationships with internal and external stakeholders.
• Innovative and solution-orientated – Thinks outside of the box. Sound judgment, quick decision-making and the ability to generate both short- and long-term solutions that serve the flow of work and meeting deadlines.
• Results-oriented and quality focused, setting stretch goals for self, while remaining focused and working tenaciously towards meeting and exceeding expectations within quality standards.

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don't hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.