Marketing Manager

3 days ago

Durban, KwaZulu-Natal, South Africa Winning Form Full time
Description
  • Strategic thinking
  • Creativity
  • Leadership
  • Market awareness
  • Reporting and insights
  • Communication skills
  • Business acumen
Responsibilities

Marketing Strategy and Brand Development:

  • Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, engagement, and retention.
  • Position Lucky fish as a market leader in online betting through innovative, insight-led campaigns, promotions, and brand activations.
  • Oversee consistent brand messaging and visual identity across all marketing channels.
  • Lead campaign development for sports betting, casino, slots, and live games, aligned with industry trends and customer insights.
  • Implement strategies to maximise player value and minimise churn, using segmentation and lifecycle marketing.
  • Ensure messaging and creative content are fit-for-purpose, customer-focused, and aligned with Lucky fish's values and tone of voice.

Digital and Traditional Marketing:

  • Develop and implement customer acquisition campaigns across multiple platforms, leveraging analytics and audience insights to optimise performance.
  • Work with affiliate partners, agencies, and internal teams to maximise ROI and brand exposure.
  • Lead loyalty, retention, and reactivation programs to retain high-value customers and reduce churn.
  • Manage campaign planning and execution for major events, seasonal promotions, and new product launches.
  • Track and optimise marketing spend across channels to ensure cost efficiency and measurable results.

Data, Insights and Performance Analysis:

  • Use analytics tools to measure and evaluate marketing performance, customer trends, and campaign effectiveness.
  • Deliver regular (weekly, monthly, quarterly) performance reports with actionable insights and recommendations.
  • Apply data-driven insights to continually improve campaign performance and ROI.
  • Monitor competitor activities, market dynamics, and emerging trends to identify new opportunities for differentiation.

Stakeholder Management and Team Leadership:

  • Lead, mentor, and inspire a high-performing marketing Team, fostering a culture of innovation, collaboration, and accountability.
  • Collaborate with cross-functional teams including Product, Customer Success, Development, Compliance, Design, and Analytics.
  • Manage relationships with external stakeholders including agencies, affiliates, influencers, media, game providers, and sponsorship partners.
  • Ensure full alignment of marketing strategies with overall business objectives and regulatory requirements.

Other:

  • Other ad hoc duties that might be required. 
Qualifications
  • Matric (Preferred)
  • Degree/Diploma (Advantageous)
  • Valid driver's license and own vehicle
  • 5 + Years Marketing, Brand Management, Digital Marketing, Communication & Sales
  • Senior Leadership & Management
  • Understanding of Performance Marketing and Customer Lifecyle optimization
  • Google Analytics, A/B Testing, Campaign Automation and multichannel marketing strategies

     

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