Paid Ads Specialist

1 week ago

Pretoria, Gauteng, South Africa Bionic Talent Full time

About the client:
Our client is a digital marketing agency specializing in helping medical and dental businesses grow through comprehensive digital solutions. They transform websites into lead-generating assets while building brand awareness through SEO, social media, and paid advertising campaigns.

About the role:
We are seeking a Paid Ads Specialist to develop, manage, and optimize high-performing campaigns across Google Ads (Search & YouTube), Meta Ads, and Local Services Ads. The role focuses on driving measurable results, including improving Return on Ad Spend (ROAS) and lead generation for our clients. This is a hands-on role that requires exceptional attention to detail, accountability for campaign performance, and adaptability to each client's unique setup.

Experience in a digital marketing agency is required, preferably in the U.S.
Experience In The Healthcare Niche Is Preferred.
What you'll be doing:

  • Develop and execute paid ad strategies across Google Search, YouTube, Meta Ads, and LSAs.
  • Monitor and optimize campaigns to maximize ROAS, conversions, and leads generation.
  • Use data-driven insights to analyze performance, refine strategies, and achieve client goals.
  • Conduct creative, audience, and budget A/B testing to enhance the campaign performance.
  • Learn and implement the client's proprietary program and campaign setup to align with their systems.
  • Generate detailed performance reports with actionable insights for clients and internal teams.

Who are we looking for?

  • 3-5 years of experience managing paid ad campaigns on Google. Proficiency with Google Ads, YouTube Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation.
  • Strong written and verbal English communication skills; comfortable with video calls for client communication.
  • Willingness to learn new systems and approaches unique to the client's processes.
  • Experience in a digital marketing agency is required, preferably in the U.S.
  • Experience in the healthcare niche is preferred.

Position:
Paid Ads Specialist

Remote Status:
Fully Remote

Preferred Location:
LatAm, South Africa

Working Hours:
40 hrs a week in standard working hours in Mountain Time.

Holidays:
9 floating holidays

Salary:
USD per month

Internal Job ID:
0979

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