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Local Store Brand Coordinator

2 weeks ago

Cape Town, Western Cape, South Africa Spur Corporation Full time

The role is responsible for supporting local marketing initiatives, fostering franchisee engagement, managing campaign execution, and ensuring alignment with the brand strategy.

Role and Responsibilities

Relationship Management & Communication

  • Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including Operations, Franchisees, and the Marketing team. Ensure clear communication to understand requirements and deliverables at all stages, from brief to completion.
  • Internal Collaboration: Work closely with the Production, Traffic, and Designers to ensure that briefs are submitted professionally, complete with all necessary information to execute tasks effectively.
  • Cross-Team Communication: Act as a liaison between franchisees and the broader Marketing team. Ensure alignment with brand strategy and consistent flow of information through regular status meetings.

Toolkit Development & Customisation

  • National Campaign Adaptation: Develop toolkits to localise national campaigns for individual stores and regions, ensuring that messaging is relevant to the local market.
  • Bespoke Solutions: Create customised toolkits to address specific franchisee needs, such as driving brand awareness, consideration, and conversion within their markets.

Franchisee Support

  • Regional Business Support: Provide ongoing support to franchisees in addressing local business challenges and identifying opportunities for growth.
  • Franchisee Engagement: Conduct regular visits to franchisee locations, building relationships and offering actionable marketing insights.
  • Campaign Advice: Recommend and advise franchisees on the most effective marketing campaigns to meet their business objectives.

Campaign Management & Execution

  • Production & Briefing: Facilitate the design and production of POS, advertising, and other marketing materials for local stores. Ensure all jobs are accurately briefed through Magnetic (the briefing tool) and tracked through to completion.
  • Material Distribution: Coordinate the packaging and dispatch of marketing materials from the Head Office or Spur décor to local stores as needed.
  • Social Media: Review and approve social media content for restaurants on the GoReview/Go Social platforms.
  • Performance Reporting: Track and report on the performance of local store marketing campaigns, providing regular updates to the marketing team, operations, and franchisees.

Asset Hub Content Management

  • Content Maintenance: Regularly check and update the Asset Hub platform, ensuring all artwork is relevant and up-to-date.
  • New Content Briefing: Liaise with the studio and the local and brand teams to create new, engaging content for franchisees to use.
  • Content Uploading: Ensure that the latest content is consistently uploaded to the platform for easy access by franchisees.

General Brand & Administrative Support

  • Invoice Management: Ensure all invoices are checked, signed, coded, and submitted on time to avoid delays in the payment process.
  • Magnetic Briefing System: Ensure the effective use of the Magnetic system to brief all jobs, track progress, and ensure timely billing of tasks.
  • Operations Insight: Maintain a strong understanding of Spur's operations to implement practical and actionable insights in all marketing initiatives.
  • Customer Service Coordination: Ensure that relevant and timely information is updated in DSG to assist the call centre team in providing accurate responses to customer inquiries.

Brand/Marketing Manager Support

  • Ad-hoc Marketing Support: Assist the Brand/Marketing Manager with various tasks as needed to help develop and grow the brand.
  • Competitor Analysis: Monitor competitor activity and provide regular updates to the Brand/Marketing Manager.
  • Segment Planning: Collaborate with the brand team to develop segment-specific marketing plans and initiatives.

Skills

  • Understanding of the principles of marketing
  • Strong communication and relationship-building skills
  • Experience in local marketing and franchisee support
  • Proven ability to manage and execute marketing campaigns from concept to delivery
  • Proficiency with briefing systems and project management tools (e.g., Magnetic)
  • Knowledge of marketing analytics and performance tracking
  • Ability to work collaboratively across teams and manage multiple projects simultaneously
  • Familiarity with content management platforms and social media
  • Strong organisational and administrative skills
  • Digital marketing an advantage
  • Food or restaurant experience an advantage
  • Franchising experience an advantage

Qualifications and Requirements

  • Diploma or Degree, preferably in Business, Marketing, or a related field.
  • 1-2 years of experience in marketing or a related discipline.
  • Experience in identifying and creating campaigns tailored to target audiences.

Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel).