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Social Media Coordinator

2 weeks ago

Cape Town, Western Cape, South Africa Cape Union Mart Full time R250 000 - R500 000 per year

The Social Media Coordinator will be responsible for planning, executing, and monitoring the Cape Union Mart and K-Way brand's social media presence across various platforms. The role requires a strategic thinker with strong communication skills, a deep understanding of social trends, and a creative eye for content that aligns with the company's voice and objectives. The position supports both organic and paid strategies to grow brand awareness, engagement, and conversion.

Key Responsibilities:

  • Develop and produce engaging content across all relevant social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X).
  • Plan, create and deploy engaging content that aligns with Cape Union Mart or K-Way brand values [incudes videos]
  • Maintain a content calendar in alignment with marketing campaigns and key brand moments.
  • Monitor social media channels daily, actively engaging with audiences, responding to comments and DMs, and escalating issues where necessary.
  • Collaborate with internal stakeholders (e.g., design, copywriting, PR, product teams) to ensure consistent messaging and timely execution of campaigns.
  • Provide social media support at key marketing events, including some after-hours participation.
  • Brief, manage and liaise with influencers or creators for partnerships and collaborations.
  • Stay updated on social trends, algorithm changes, and emerging platforms to propose innovative approaches.
  • Ensure that all content adheres to brand guidelines, tone of voice, and platform-specific best practices.
  • Compile and present monthly performance reports and insights to the broader team.

Required Skills & Experience:

  • A relevant tertiary qualification in Marketing, Communications, Digital Media or a related field.
  • Minimum of 2 years' experience in a social media role, preferably in a brand, agency, or lifestyle/fashion/e-commerce context.
  • Strong content creation abilities, video content from conceptualization, shoot to editing
  • Proficiency in social media platforms and tools (e.g., Canva, Sprout Social, CapCut).
  • Strong understanding of social media analytics and ability to translate data into actionable insights.
  • Experience in community management and influencer coordination is an advantage.
  • Basic understanding of paid media advertising on social platforms is advantageous.
  • Creative thinker with strong attention to detail and the ability to work in a fast-paced, deadline-driven environment.

Personal Attributes:

  • Highly organised with excellent time management skills.
  • Collaborative and team-oriented with a positive, can-do attitude.
  • Passion for digital culture, trends, and storytelling.
  • Solution-driven, adaptable, and proactive in finding new ways to grow and engage communities.