Independent Contractor

Independent Contractor – Website Marketing & Optimization Manager

The Role and Mission…

We are seeking a data-driven, user-experience-focused Website Marketing & Optimization Manager to oversee the structure, performance, and strategic growth of our multiple brand websites, key landing pages, and lead generation sites. This role will play a critical part in shaping the site's architecture, improving user experience, and driving conversions through technical SEO, analytics, and ongoing optimization efforts. You'll collaborate closely with marketing, sales, design, and development teams to ensure the website supports our broader business goals.

Compensation: USD $20.00/ hour. Payments are made monthly.

Schedule: This is a regular full-time position with a standard schedule of 40 hours per week.

Boostability's Culture…

We want our "Boosters" to truly enjoy coming to work every day. Job fulfillment is important to us, as is having fun at work At Boostability, it's all about people, not employees. People matter at Boostability. We are dedicated to a culture that respects, celebrates, and seeks out the uniqueness of every individual in an atmosphere where it's safe to be you… Every. Single. Day Every person has their own voice that deserves to be heard and included. Here, we appreciate the sound our people's global voices make and the harmony in our culture they create. Because here, you get to be you… all of you

A Typical Day Might Include...

Website Management & Architecture

• Own and manage the structure, navigation, and content layout of our primary websites to improve usability and site performance. This includes all brands, and strategic lead gen websites.
• Collaborate with stakeholders to plan, develop, and implement website updates and keep content fresh in a fast-changing industry.
• Ensure the site structure supports SEO best practices and scalable growth.

Conversion Optimization

• Develop strategies to improve lead generation and customer conversion through A/B testing, UX enhancements, and CRO tools.
• Analyze site performance metrics to identify drop-off points and areas for improvement.
• Optimize calls-to-action, landing pages, and user flow to maximize conversion rates.

Technical SEO & Web Performance

• Conduct regular audits to ensure technical SEO health, including crawlability, site speed, structured data, and indexation.
• Implement on-page and technical optimizations to improve organic visibility and rankings.
• Optimize website speed, mobile responsiveness, and accessibility.

Analytics & Tag Management

• Set up and manage tracking infrastructure using Google Analytics and Google Tag Manager.
• Monitor web performance, traffic sources, user behavior, and goal completions.
• Create reports and dashboards to share actionable insights with stakeholders.

Platform Management

• Manage and maintain the website CMS (primarily WordPress), ensuring updates, plugin health, and performance.

Our Ideal Candidate Has…

• 3+ years of experience in website management, digital marketing, or conversion rate optimization.
• Deep understanding of website architecture, UX/UI principles, and digital lead funnels.
• Hands-on experience with Google Analytics, Google Tag Manager, and technical SEO tools (e.g., SEMrush, Screaming Frog, Search Console).
• Familiarity with WordPress and general CMS best practices.
• Strong analytical mindset with the ability to turn data into strategy.
• Basic understanding of HTML, CSS, or JavaScript is a plus.

You'll Really Stand Out If...

• Experience with A/B testing platforms (e.g., Google Optimize, VWO, Optimizely).
• Working knowledge of accessibility standards and responsive design.
• Familiarity with CRM or marketing automation systems (e.g., HubSpot, Marketo) for lead integration.

Equipment Requirements: As a contract worker, you will be required to provide your own equipment, including:

• A laptop or computer.
• A headset.
• A reliable internet connection.
• The following applications, installed on your laptop or computer: Zoom, Gmail, Google Chrome, and Talkdesk.

Other Requirements:

• Fluent in English (C1/C2 level proficiency) and proficient in writing and grammar.
• Exceptional online communication skills.
• The ability to articulate thoughts clearly and effectively.
• Quick learning capability, adaptability, and flexibility.
• A high level of integrity, autonomy, and self-motivation.
• Proficiency in Google Apps and Tools (IE: Gmail, Drive, etc.)
• Proficiency in Microsoft Word.
• Deadline-oriented.

Additional Notes

• This is a contract position, so you will not be eligible for benefits.
• You must be able to work independently and manage your own time.
• You must be a citizen or permanent resident of Poland to be hired as a contractor in this role.

What does our interview process look like?

• Once you express interest, our Talent Acquisition team will review your credentials to see if this position is the best fit for your experience.
• Keep an eye on your email for an invitation to complete an English proficiency quiz, a video introduction, and an invite to connect with our team via Zoom.
• Pending those results, you can expect communication with a contract offer.

Job Type: Full-time

Pay: R346,29 per hour

Expected hours: No more than 40 per week

Work Location: Remote