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Sales Channel Manager-Gauteng
2 weeks ago
Job Description: Sales Channel Manager – Retail (Gauteng Region)
Including Merchandising Experience Requirement
Position Title: Sales Channel Manager – Retail
Department: Sales & Commercial
Location: Gauteng (Johannesburg, Pretoria, East Rand, West Rand, Vaal Triangle)
Reports To: Head of Sales / Retail Channel Lead/Director
Commission Role
Role Purpose
The Sales Channel Manager – Retail is responsible for driving retail sales, visibility, and growth across the Gauteng region. A key part of the role is leading and developing merchandising execution to ensure strong on-shelf availability, compliance, and store-level performance. The incumbent manages relationships with retail chains, independent stores, and cash & carry customers, ensuring that sales targets and merchandising standards are consistently achieved.
Key Responsibilities
1. Retail Channel Strategy & Execution
- Develop and implement a retail sales strategy for Gauteng with strong emphasis on merchandising excellence.
- Identify opportunities to improve product visibility, shelf positioning, and planogram compliance.
- Expand coverage across formal retail, independent retailers, and cash & carry outlets.
- Partner with marketing and merchandising teams to coordinate in-store activations and promotional execution.
2. Sales, Merchandising & Revenue Growth
- Deliver sales, margin, and volume targets through effective retail execution.
- Oversee merchandising standards including stock rotation, shelf replenishment, pricing labels, POS material placement, and promotional displays.
- Conduct regular store audits to monitor:
- Stock levels & on-shelf availability
- Display compliance
- Shelf space allocation
- Competitor activity
- Trade promotions
- Implement improvement plans where merchandising gaps or sales declines are identified.
3. Customer & Key Account Management
- Build and maintain strong relationships with store owners, managers, buyers, and retail chain representatives.
- Negotiate listings, trading terms, and promotional activities with approval
- Collaborate with retail customers on store-specific opportunities to expand facings, increase basket share, and support category growth.
- Resolve retail-level challenges related to supply, service, merchandising, or stock planning.
4. Leadership of Field Sales & Merchandising Teams
- Lead, coach, and support merchandisers to ensure high performance.
- Provide on-the-job training for merchandising standards, store engagement, and sales fundamentals.
- Conduct route planning and monitor field team productivity.
- Ensure teams adhere to planograms, promotional briefs, and visual merchandising guidelines.
5. Reporting, Forecasting & Administration
- Provide accurate sales and merchandising reports using CRM or reporting tools.
- Track ROI on promotions, displays, and in-store investments.
- Ensure all merchandising activities reflect brand guidelines and regulatory compliance.
- Prepare monthly business reviews summarising channel performance, challenges, sales and opportunities.
Key Skills & Competencies
- Strong sales merchandising experience within FMCG or food distribution (mandatory).
- Solid understanding of Gauteng retail dynamics (formal retail + independent trade).
- Excellent negotiation, presentation, and customer relationship skills.
- Strong analytical skills with the ability to interpret sales and in-store performance data.
- Ability to lead and motivate field sales and merchandising teams.
- Highly organised and capable of managing multiple retail accounts simultaneously.
- Hands-on, proactive approach with strong attention to detail in store execution.
Qualifications & Experience
- Bachelor's degree in Sales, Marketing, or Business (advantageous).
- 3–5+ years FMCG/food industry experience with a strong merchandising background.
- Proven success driving retail sales and managing in-store execution.
- Experience working with retail chains, independent stores, or cash & carry networks in Gauteng.
- Valid driver's licence and willingness to travel daily within the region.
Personal Attributes
- Energetic, self-driven, and execution-focused.
- Strong leadership and people management skills.
- Excellent communication and problem-solving abilities.
- High integrity, professionalism, and customer-centric mindset.
- Ability to thrive in fast-moving retail environments.
Job Type: Full-time
Pay: R10 000,00 - R20 000,00 per month
Application Question(s):
- Do you have your Own Vehicle. Do not apply if you don't
- Do you have direct experience working with the Cash and Carry Segment/s
- Have you had any experience negotiating with Buyers at Spar, Checkers and Pick n Pay
- Do you live in Gauteng. Do not apply if you don't
Education:
- Bachelors (Preferred)
Experience:
- Sales: 5 years (Required)
Willingness to travel:
- 100% (Required)
Work Location: On the road
Application Deadline: 2025/12/15
Expected Start Date: 2026/02/01